Product Marketing Lead, Digital

VIA is making an impact, and so can you.

Headquartered in Boston, Massachusetts, VIA is a mission-critical software company that enables organizations to share and analyze sensitive data at speed without compromising security or control. VIA’s decentralized architecture keeps data sovereign, while its agentic AI helps organizations solve critical challenges, and its military-grade security governs access. Designed for simplicity, rapid deployment, and disconnected environments, VIA makes sensitive data usable wherever the mission happens, even offline.

The Department of War, Fortune 50 companies, and critical infrastructure companies around the globe trust VIA to help them solve their toughest analytics and digital security challenges. Learn more:

VIA is seeking a relationship-driven, execution-focused Product Marketing Lead to completely own VIA's presence in the payments sector from end to end. In this role, you will be the ultimate marketing point person, not just driving our strategy at high-profile events, but actively co-marketing with key ecosystem partners to turn those moments into powerful multi-channel content. From writing joint case studies and drafting partner-focused social campaigns to coordinating the production of video content and managing co-branded website updates.

You will blend mission-critical logistics with relationship management and creative storytelling. If you thrive on variety, operate with urgency, and want to own a sector’s marketing lifecycle and partner relationships from concept to execution, this role was built for you.

• Lead partner marketing coordination:
  Serve as the primary marketing point of contact for VIA's strategic partner ecosystem including a growing portfolio of payment, enterprise, and humanitarian partners. Proactively manage these relationships to design and execute joint marketing plans, keep shared deliverables on track, and turn inbound partner requests into structured, high-quality outputs
• Tell high-impact co-branded stories:
  Build the narrative assets that bring our partnerships to life. Co-author joint press releases, lead the creation of collaborative case studies, and coordinate compelling video testimonials that demonstrate the real-world impact of VIA's technology in the hands of our partners to drive inbound demand for future partnerships
• Amplify and elevate partner-led initiatives:
  Support and amplify local, on-the-ground events and initiatives hosted by our partners, identifying strategic opportunities to naturally position VIA’s technology within their programs
• Design and execute high-touch, targeted events:
  Plan and run, high-impact events tailored to distinct mission-critical audiences where relationships are built, stories are told, and VIA's impact is felt in the room
• Own the payments digital presence:
  Maintain and optimize our partner-facing web pages. Ensure partner logos and graphics, joint capability messaging, and collaborative product descriptions accurately reflect the current state of our partnerships and the breadth of what we've built together

• Experience:
  
  4+ years in partner marketing, channel marketing, or relationship-focused B2B marketing, ideally within fintech, digital infrastructure, public sector, or humanitarian ecosystems. Experience managing external relationships with organizations you don't control is essential
• External relationship management:
  Exceptional written and verbal communication skills paired with a demonstrated ability to manage collaborative relationships across organizations, building trust with partner stakeholders, aligning on joint…