Director, Communications

The Culinary Media Group is seeking a Director, Communications to oversee the company’s communications and media relations strategies for America’s Test Kitchen (ATK), Food
52 and any subsequent acquisitions. This supervisory role based in Brooklyn, NY reports to the Chief Executive Officer and will have a significant role in helping to shape the future of the company.

The Director, Communications, will be responsible for formulating a long-range communications plan to capitalize on ATK’s and Food
52’s unique positions as pioneering brands in food and lifestyle media, and a leading producer of premium food content across TV, streaming, digital and social media, podcasts, magazines, cookbooks, and more. This newly defined role requires long-range vision to build on the companies’ storied legacies, and short-term focus to capitalize on myriad opportunities to enhance and to help define the brands with consumers on a daily basis.

It is a multifaceted role with wide responsibilities that vary from securing appearances on TV news/talk shows, to developing plans to successfully launch new cookbooks, to monitoring trends in food/cooking media, to training emerging in-house talent for on-camera appearances, to working with influencers in the food space, to promoting digital products and subscriptions, and more. A lot more. It is a truly unique position that will provide a strong communications executive the opportunity to reimagine ATK’s and Food
52’s relationship with the media, and to work for a creative, successful company where savory aromas from the test kitchens waft through the offices.

• Formulate a communications strategy that simultaneously achieves the macro-level goal of raising the visibility and brand perception of ATK and Food
  52 with new and existing audiences, while also achieving micro-level goals (e.g. promote TV shows, sell new books, increase subscriptions)
• Manage all interactions and requests with the media across TV, digital and print platforms, including consumer-facing and trade press
• Develop and maintain a network of media contacts across national, local and trade press, and communicate with contacts regularly and proactively
• Craft storylines and identify themes that support the company’s business goals
• Strengthen media profiles for top and emerging on-screen talent, and secure appearances that align with strategic goals for each talent
• Write and edit press releases, briefing documents, and select messaging for internal company communications
• Serve as the primary communications spokesperson
• Identify opportunities for members of the management, business and content teams to tell the ATK and Food
  52 stories in target media outlets
• Monitor press coverage and compile recurring clip packages documenting ATK and Food
  52 competitor placements, stories and references in the media
• Conduct regular competitive landscape analysis to monitor marketplace trends and industry best practices, and to determine opportunities for differentiation for ATK and Food
  52
• Collaborate closely with the Marketing teams on positioning the companies brands, and how best to communicate their promise to varied audiences
• Explore different ways to communicate ATK’s and Food
  52’s value to audiences, including events such as lectures, cooking demos, interviews with food influencers, and the like
• Interact with ATK and Food
  52 employees regularly to understand their work and to keep a finger on the pulse of the companies to help formulate pitches and storylines
• Develop fluency with ATK’s and Food
  52’s content in order to take the lead in collaborating with talent on media appearance segments, scripts and elements
• Enhance ATK’s and Food
  52’s role as a thought leader and source of trusted information for…