Global Digital Marketing Manager

Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.

Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.

We invented the cyber ratings industry in 2011

Over 3500 customers trust Bitsight Over 600 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remote

About the Role Bitsight is seeking a data-driven Digital Marketing Manager to lead and optimize our global paid media and content syndication programs. This role will be responsible for translating business priorities, integrated campaign strategies, and audience insights into programs that generate qualified demand, engage target accounts, and contribute directly to revenue growth.

This role will oversee paid search programs managed through Ryze AI, account-based display advertising through 6sense, and global content syndication programs. You will combine strategic channel leadership with hands-on execution, using performance data and AI-powered tools to continuously improve targeting, conversion, cost efficiency, and pipeline impact.

The ideal candidate understands B2B buying journeys, account-based marketing, and demand generation within a complex enterprise sales environment. They are comfortable managing multiple vendors and platforms, interpreting funnel data, and partnering across Marketing Field Campaigns, Marketing Operations, Web, Creative, and Sales teams.

Key Responsibilities Paid Search Management (Ryze AI):
Design, execute, and optimize paid search campaigns using Ryze AI. Manage keywords, bidding strategies, ad creative, and landing pages to maximize conversion rates and ROI. Monitor campaign performance metrics and continuously test to improve efficiency and optimize for new pipeline generation.

Display Advertising (6

Sense):
Oversee display campaigns using 6

Sense, leveraging account-based marketing data and intent signals to reach target accounts. Manage creative variations, audience segments, and budget allocation across display channels to support pipeline generation.

Content Syndication Programs:
Build and manage content syndication partnerships to amplify reach and generate qualified leads. Select syndication platforms, negotiate terms, manage content distribution, and track lead quality and ROI.Performance Optimization:
Establish KPIs, build dashboards, and conduct regular performance analysis across all paid channels. Provide monthly reporting to leadership and recommend strategic adjustments based on data insights.

Budget Management:
Manage allocated budget across paid search, display, and syndication channels. Forecast spending, track ROI, and allocate resources to highest-performing initiatives.

Team

Collaboration:

Work closely with field marketing, global campaigns, marketing operations, creative, and web marketing teams to ensure consistent messaging and alignment on campaign objectives and lead quality standards.

Tools & Systems:
Maintain fluency with marketing technology stack, including Ryze AI, 6

Sense, analytics platforms, and CRM integrations. Continuously evaluate new tools and platforms to enhance program effectiveness.

Required Qualifications 5+ years of experience managing paid media campaigns at scale, with demonstrated expertise across search, display, and/or programmatic advertising

Hands-on experience with Ryze AI or similar paid search platforms; 6

Sense or comparable account-based…