Senior Community Manager

Bring optimism to the front lines.
You’ll model humanity, even online, and show our community what it looks like to lead with gratitude and good energy.

At Life is Good, social media isn’t a stage. It’s a gathering place. A campfire.
A space where real humans share hope, humor, courage, funny moments, tough days, and tiny wins.

We’re looking for someone who understands community not as a metric, but as a living, breathing group of people who want to feel connected. You’ll bring warmth, humanity, curiosity, and optimism to every interaction—and help our influencers and ambassadors do the same.

If you can meet people where they are and elevate their presence with your words and your authenticity, you might be exactly who we’re looking for. Someone who doesn’t just monitor a comment section but creates connection, someone who can respond with humanity at scale and keep our digital community grounded in optimism—especially on days when the internet forgets to be kind.

You’ll help us join conversations that stand out for their meaning—and gracefully skip trends and topics that don’t align with who we are.

Wondering why this amazing opportunity came about? Well, after nearly a decade of dedicated success, our person gets to grow her career closer to home with our gratitude and high fives.

• You have 5-7 years of direct experience in community management, influencer marketing, or social media at a brand or agency, with proven success managing ambassador or creator programs at scale.

• You have experience with tools such as Traackr, Emplifi, and Meta Business Suite, and a deep understanding of social platforms, trends, and community engagement best practices.

• You have a data-informed mindset — you can interpret metrics, identify insights, and translate them into recommendations.

• You write smart and fast, with humor and heart, and you have strong organizational skills and excellent attention to detail.

Still with us? Keep reading.

• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week
• Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.

At Life is Good, our community is the heartbeat of the brand. From our 700+ brand ambassadors to the everyday optimists who share their inspiring stories online, our community fuels everything we do. This role exists to lead that community ecosystem — nurturing ambassadors, building influencer and creator partnerships, curating UGC, and making sure every interaction deepens connection to the Life is Good mission.

• You develop and own our brand ambassador strategy to grow the program and its positive impact.

• You manage the end-to-end process of recruiting, activating, and measuring the success of the ambassador program.

• You coordinate seasonal gifting in partnership with our fulfillment center and build strong relationships with ambassadors through proactive outreach, updates, and feedback loops.

• You champion the community internally — surfacing ambassador and fan stories for use across marketing, eCommerce, wholesale, retail, and beyond.

• You identify and act on opportunities to expand program participation, engagement, and retention.

• You…