Senior Manager, gMG, US Patient Marketing Boston, Massachusetts, LGY_CNBM - Brand Management

Position: Senior Manager, gMG, US Patient Marketing Boston, Massachusetts, United States of America LGY_CNBM - Brand Management
## Senior Manager, gMG, US Patient Marketing Boston, Massachusetts, United States of America Apply Now Find out how well you match with this job
** This is what you will do:
** Reporting to the Senior Director of gMG U.S. Patient Marketing, the Senior Manager will be a key member of the patient marketing team.  This individual will be  responsible for redefining the Patient and Caregiver educational strategy and execution of patient marketing initiatives for gMG in the US market. They will lead the development and execution of a best-in-class annual patient marketing plan, inclusive of relevant brand strategies.

This individual will work closely with patients and caregivers, HCPs, and Patient Advocacy Organizations, as appropriate, and will be a key cross-functional player, liaising with numerous teams to accomplish goals, including:
Patient Advocacy, Patient Services, Commercial Operations and PRC.
** You will be responsible for:
*** Portfolio unbranded and branded CRM, including awareness, consideration, conversion and adherence streams  + This role will act as point of contact for Patient Services Hub (One Source) to ensure coordination of data and consistency of messaging
* Patient marketing materials spanning the gMG portfolio, including disease, C5/MOA and vaccination education across both print and digital
* Multicultural initiatives including Spanish speaking materials
* Exectional support for the gMG STAR Ambassador programs, helping to tell patient stories so that other patients and caregivers living with gMG can learn how others have successfully identified and manage their disease  + This includes identifying innovative ways to develop and distribute patient testimonials
* Cultivating strong collaborative relationships with cross functional partners including field sales, TLLs, training, Patient Services, Market Research, Business Ops, Promotional Review Committee, Medical, Regulatory, Legal, and Compliance.
* Supporting the development and execution of the annual patient marketing plan, as well as agile evolutions in preparation for competitive entrants
* Partnering with multiple patient marketing and media agencies
* Adopting a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to the brand mission
* Partnering with Commercial Operations to identify content re-purposing strategies for existing assets, expanding their reach across platforms
* Representing brand in PRC process improvement initiatives to ensure content is compliantly, quickly, and accurately approved and deployed
** You will need to have:
*** Bachelor's degree required
* Must have 5+ years professional experience with 2+ years in life sciences
* Knowledge of marketing principles, including key concepts, brand management and the customer journey
* Strong knowledge of MS Office:
Word, PowerPoint, Excel
* Fluent in English (written and spoken language)
* Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
* Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty
* Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
* High ethical standards and personal integrity
* Travel:  anticipate 20%
* The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and…