Manager of Strategic Marketing Communications

Description

Are you a storyteller, campaign strategist, and champion for health equity? Codman Square Health Center (CSHC) is looking for a dynamic Manager of Strategic Marketing Communications to elevate our brand, drive patient engagement, and amplify our impact across the diverse communities we serve. In this high-impact role, you will bridge big-picture strategy with hands‑on creative execution crafting omnichannel campaigns, shaping culturally responsive narratives, and positioning CSHC as the premier healthcare home in Dorchester.

If you thrive at the intersection of public health, creative storytelling, and community empowerment, this is your opportunity to lead meaningful change from day one.

Codman Square Health Center is a Federally Qualified Health Center serving a diverse community in Dorchester, MA, and surrounding neighborhoods. CSHC offers a full continuum of services such as primary care, urgent care, behavioral health, care management, nutrition, family planning, optometry, dentistry, laboratory, pharmacy, radiology, and medical specialties including HIV care, substance use treatment, Hepatitis C, OB‑GYN, Nephrology, and Cardiology alongside an on‑site STI clinic.

CSHC is a teaching institution with academic affiliations at Boston University School of Medicine and Boston Medical Center, and a member of the Boston Accountable Care Organization. Our mission is to be our community's first choice for comprehensive, holistic, and integrated services, and to empower individuals to lead healthy lives and build thriving communities.

The Manager of Strategic Marketing Communications is a strategy-driven marketing and communications professional responsible for helping shape how Codman Square Health Center is understood, experienced, and engaged with by patients, community members, staff, partners, funders, and other stakeholders. Reporting to the Director of Brand Communications, this position serves as a key marketing strategist and hands‑on communications leader, translating organizational priorities into integrated marketing strategies, campaigns, content, and outreach that strengthen Codman's brand, grow awareness and patient engagement, advance health equity, and support organizational goals.

In cooperation with and under the leadership of the Director of Brand Communications, the Manager will co‑develop and build Codman's annual and campaign‑specific marketing and communications strategies; develop audience‑centered plans; lead execution across channels; and evaluate results to continuously improve performance. The role requires both strategic thinking and strong executional skills, with the ability to move from identifying an opportunity to developing the strategy, building the campaign, coordinating stakeholders, producing or overseeing content, launching communications, and measuring impact.

• Co‑develop and build, under the leadership of the Director of Brand Communications, Codman's annual marketing and communications strategy and integrated marketing priorities.
• Translate organizational, service‑line, community engagement, advancement, patient growth, and health equity priorities into clear marketing objectives, audiences, positioning, key messages, channel strategies, and measurable outcomes.
• Develop integrated marketing campaigns for priority services, programs, initiatives, events, and organizational priorities across digital, social, email, print, radio, community, and other appropriate channels.
• Develop campaign briefs, timelines, audience profiles, messaging frameworks, creative concepts, channel plans, and calls to action that provide a clear strategic roadmap for…