Executive Director, Marketing Strategy & Partnerships Strategy & Partnerships

Salary Grade

Grade 50

$

$

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

Full-Time/Regular

The Executive Director Marketing Strategy & Partnerships serves as a senior leader and primary connection between Boston University’s schools, colleges, and administrative units and the External Affairs division. This role collaborates across the institution to define and build individual marketing and communications strategies that align with university priorities and messaging. The Executive Director is responsible for ensuring communications and marketing efforts are strategic, focused, on-brand, meet institutional goals and have defined measuring strategies.

Acting as a trusted advisor and partner, the Executive Director builds and sustains deep, strategic, and collaborative partnerships across the University, engaging early with senior leaders and communications staff to shape priorities, define objectives, and translate needs into cohesive, high-impact marketing and communications strategies with measurement objectives. The Executive Director leads a team of Marketing & Communications Strategists while operating within a matrixed model that brings together strategy, creative, digital, and communications expertise.

The individual is responsible for leading and mentoring the team in relationship building, strategic planning and messaging and follows alongside key projects and initiatives led by the team to ensure productive collaboration and institutional alignment. Boston University is a leading private research and teaching institution with more than 38,000 students, 11,000 faculty and staff, 300 programs of study, and 130 research centers and institutes.

Our scholars are at the forefront of innovation, successfully competing for more than $574 million in sponsored research awards last year. Our students come from all 50 states and more than 140 countries, and nearly 20 percent of our undergraduates are first-generation college students.

What You’ll Own:

• The partnership:
  
  You are the front door to External Affairs for deans, vice presidents, and communications leaders across the University. You engage early — before a project has a deadline or a deliverable — to understand what your partners are trying to accomplish, who they need to reach, and what’s standing in the way. Those relationships are yours to build and sustain. The strategy behind the work.
• You translate partner goals into clear objectives, sharp briefs, and marketing and communications plans that connect to University priorities.
• You lead the development of annual and campaign-based strategies, and you make sure nothing enters production until it’s strategically defined, prioritized, and positioned to land. The team.
• You lead and mentor a group of Marketing & Communications Strategists, coaching them in relationship building, strategic planning, and messaging.
• You advise the team on the best ways to tap into connections across the institution to ensure successful promotions of initiatives.
• You stay close to the projects they lead — not to take the wheel, but to make sure the collaboration is working, the work holds together and aligns with the University’s key messages and priorities The connective tissue.
• External Affairs brings strategy, creative, digital, and communications expertise together in a matrixed model, and you are the…