Senior Specialist, Marketing

The Global Event Team Leader is a skilled collaborator and leader who will lead our event marketing strategy and execution inside the SE Advisory Services division of Schneider Electric. This is an influential role that requires both leadership and hands-on execution. The ideal candidate will be responsible for organizing hosted events, from intimate executive round tables to large-scale conferences, as well as any third-party events, sponsor ships, and virtual events.

This individual will play a key role in enhancing our brand's presence and client/prospect engagement in these forums. This is a unique opportunity for a motivated and creative individual to join a highly engaged and effective team in a rewarding and rapidly changing market space.

Key Responsibilities

• Strategic Events Planning: deliver an innovative, customer-centric and data-based event marketing plan to support the annual business priorities and brand strategy. Leverage various event types and tactics within investment guidance and champion the strategy with co-collaborators and executives. New ideas welcome!

• Data-Driven Decision Making: leverage data and analytics to understand event performance, measure event-driven revenue impact and optimize marketing ROI.

• Team Leadership: Lead and/or mentor a team of event and marketing professionals, fostering a culture of excellence and collaboration to ensure a best-in-class experience for our clients.

• Hosted Event Planning & Execution: Manage and help execute all aspects of hosted events, including concept development, venue selection, vendor management, budgeting, and logistics. Collaborate with cross-functional teams, including sales, marketing, product, and executive leadership, to ensure event success and alignment with overall company goals. Negotiate contracts with venues, suppliers, and service providers to ensure high-quality deliverables within budget. Ensure compliance with all legal, health, and safety obligations for event planning and execution.

• Support Event Promotion & Materials: Collaborate with other members of the marketing team to promote events and drive attendance. Oversee the creation of event materials and branding, including digital and print collateral, event websites and branded merchandise.

• Stakeholder Management: Work closely with cross-functional teams, maintain clear and consistent communication with all internal and external stakeholders to keep them informed and engaged throughout the event planning and execution process.

• Third-Party or Virtual Event Support: Support, and mentor team members responsible for, event activity related to third-party events in which we are exhibitors, speakers and/or attendees.

• Measurement and Insights: Analyze event performance and gather attendee feedback to measure ROI and inform future event strategies. Stay abreast of industry trends, best practices, and emerging technologies in event marketing to continuously improve event experiences.

The Secret Sauce

• An individual who enjoys and embraces all things events, from the big idea to the attention to detail and operating with agility.
• A passionate, well-respected, natural born leader and collaborator with a go-get attitude.
• Creativity, and a high degree of initiative and pro-active management.
• Strong communication, presentation, and budget management skills.
• Ability to work well with levels of the organization, and mentor junior team members.
• Open to change and must embrace the concept of continuous improvement.

Essential skills, qualifications

• Bachelor's or Master’s degree in Marketing, Communications, Business Adm, or a related field.
• Data, analytics or STEM experience an asset.
• Minimum of 5 years of experience in event marketing, preferably within a large organization.
• Proven track record of planning and executing successful corporate events.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinker with a strategic mindset and attention to detail.
• Excitement for creating engaging and educational experiences.
• Ability to work under pressure and adapt to changing priorities in a fast-paced environment.
• Willingness to travel as needed for event planning and execution.
• Proficient in the Office suite. Advanced PowerPoint skills preferred.
• Preferred
  
  Location:
  
  US (Boston, Nashville, Louisville, Colorado), or Canada (Toronto).

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