Business Development and Marketing Specialist - Intellectual Property, Life Sciences, Technology

Business Development and Marketing Specialist - Intellectual Property, Life Sciences, Technology Locations

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Boston, MA 02110, USA

+4 more locations

• Hybrid
• Marketing & Public Relations
• Full-Time

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli,What a Law Firm Should Beis not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli’s Marketing department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Intellectual Property department and Life Sciences and Technology industry initiatives. The Specialist will work collaboratively with the Department Marketing team, in addition to department, practice and industry leadership and stakeholders across the firm, on initiatives designed to deepen client relationships, increase market visibility and support firm growth.

• Develop a deep understanding of the departments’ practice groups, attorneys, competition, industry focuses, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness across markets and industries.
• Support the development and execution of business development initiatives, programs, events, activities, and strategies for the departments, practice groups and industries, both independently and in partnership with the Senior Department Marketing Manager.
• Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
• Leverage firm data to support targeted business development efforts, including client and prospect segmentation, list development, client targeting, experience identification, and opportunity analysis.
• Ensure department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
• Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firmwide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, client communications, etc.).
• Coordinate thought leadership activities including eAlerts, newsletters, end-of-year reports, resources pages, monthly department emails, and other communications, including collaborating with the firm’s PR team to advance profile-raising efforts within the market.
• Facilitate and foster collaborative conversations amongst lawyers, across departments, and within the Marketing department to “connect the dots”, including collaborating with administrative departments to support department and industry priorities and initiatives (pricing, conflicts, recruiting, and department operations, among others).
• Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, IAM Patent 1000, LMG Life Sciences, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
• Track, maintain, analyze, and collaborate with attorneys on practice and industry knowledge and experience management efforts using the firm’s Foundation database, with an emphasis on ensuring experience can be effectively leveraged for pitches, credentials, market positioning, and other business development opportunities.
• Monitor the use and maintenance of client…