Director of Undergraduate Marketing

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• Public Relations, Marketing, Communications 1

Job no: 530297
Position Type: Staff Full Time
Campus: UMass Boston
Department: VC Marketing and Engagement
Pay Grade: 34
Date opened: 01 Oct 2026 Eastern Daylight Time
Applications close: 22 Oct 2026 Eastern Daylight Time

General

Summary:

The Director of Undergraduate Marketing (“Director”) leads all media campaigns and marketing strategy related to the acquisition of undergraduate students. Under the leadership of the Assistant Vice Chancellor for Marketing & Engagement “AVC”), the Director is the most senior undergraduate marketer on campus, using the university’s brand pillars and strategic goals to run all media efforts to attract and enroll students at the undergraduate level.

Each cycle, the Director partners closely with Admissions and Financial Aid, international recruiting partners, and academic departments to plan and execute the cycle’s campaigns. These campaigns include but are not limited to a full suite of print and direct mail materials, paid advertisements across digital and traditional platforms, website and applicant portal content, organic social media, and email. Campaigns are informed by a deep understanding of diverse target audiences, stages of the prospective student funnel, academic programs and capacity, and the higher education competitive landscape.

Communications are tactical and designed to resonate with each audience segment, increasing the reputation and understanding of UMass Boston while achieving these objectives.

As appropriate, the Director collaborates with other departments within the Division of Marketing & Engagement, such as creative services for written and visual content, website services for website development, and communications for news and PR guidance. The Director will also partner with outside agencies for creative assets, campaign management, research, and other needs as required. The director ensures that key metrics are tracked by a data dashboard and produces an undergraduate marketing report after the completion of each cycle.

We’re looking for a data-driven strategist, a connector, and an innovator. You’ll be working with an enthusiastic team of marketers, designers, communications experts, and content creators. Our division acts more like a startup, testing new ideas and learning from the experience. We care about your health and well-being, and whenever possible, we have fun!

Examples of Duties:

• Cultivate and maintain a responsive, productive, and positive partnership with University Admissions
• Develop a deep understanding of UMass Boston’s brand, ethos, diverse academic offerings and student populations
• Create, maintain, and execute an omni-channel marketing plan for each acquisition cycle
• Oversee written and visual content strategy powering undergraduate campaigns across traditional and digital media, and ensure that draft marketing content is delivered on schedule for on-time approval and launch in market
• Track and dashboard metrics for marketing success on an ongoing basis and flag areas for intervention as necessary
• Produce a marketing report on key metrics and performance after each cycle
• Become proficient with the university’s CRM and pull reports as needed
• Utilize division project management tools and protocols to meet deadlines and benchmarks
• Occasionally flex time for marketing duties such as content gathering at Admissions events
• Represent the Division of Marketing & Engagement on committees and other university-related engagements
• Collaborate on department- and division-level projects outside of undergraduate enrollment as capacity allows
• Res…