Director,Digital Brand Marketing & AI strategy Job Boston area,Massachusetts USA,Marketing / Advertising / PR

Director, Digital Brand Marketing & AI Strategy

Bring more to life. At Danaher, our work saves lives. And each of us plays a part. Fueled by our culture of continuous improvement, we turn ideas into impact – innovating at the speed of life. Our 60,000+ associates work across the globe at more than 15 unique businesses within life sciences, diagnostics, and biotechnology. Are you ready to accelerate your potential and make a real difference?

At Danaher, you can build an incredible career at a leading science and technology company, where we’re committed to hiring and developing from within. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. Learn about the Danaher Business System which makes everything possible.

The Director, Digital Brand Marketing & AI strategy is responsible for translating our global brand strategy into a high-performing digital experience across every channel, while embedding AI into how we create, distribute, and optimize content s is not a traditional digital marketing role.

This is a builder‑operator role, for someone who can architect modern, AI‑powered digital strategiesandexecute them with speed, precision, and measurable impact.

You will sit at the intersection of brand and business growth. This position reports to the VP, Corporate Brand and Marketing Strategy and is part of the Danaher Corporate Communications team located in either our Washington, DC or Boston Seaport office as a fully on‑site role.

In this role, you will have the opportunity to:

Activate the Danaher Brand Across the Global Digital Ecosystem Lead end‑to‑end strategy and execution across all digital channels, including:

Corporate website and ecosystemSEO/SEM and performance marketing

Organic and paid social (Linked In, You Tube, emerging platforms)
CRM and lifecycle marketing

Content platforms and digital storytelling hubs Translate global brand strategy into digitally native experiences that drive awareness, engagement, and measurable business impact

Ensure consistency with flexibility,maintaining brand integrity while enabling

OpCosto localize for relevance

Embed AI Into the Core of Enterprise Brand Marketing Act as the embedded AI champion within Corporate Brand Marketing Partner closely with data science, IT, and external partners to:

Deploy AI-enabled content creation and personalization

Optimize media, targeting, and conversion through machine learning

Scale insights through predictive analytics and automation

Identify and pilot next‑generation capabilities (generative AI, dynamic content assembly, intelligent workflows)
Build repeatable frameworks that embed AI into how weoperate—not just what we test

Build and Orchestrate Global Content That Drives Growth Lead the development and execution of an integrated, global digital content and storytelling funnel

Ensure alignment across Corporate,OpCos, and regions - connecting brand to commercial outcomes

Drive full‑funnel Brand performance

Create modular, scalable content systems that can flex and scale

Operate with Danaher Business System (DBS) Discipline Establish clear KPIsBuild and manage dashboards to track performance

Use DBS tools to continuously improve speed, quality, and effectiveness

Turndata into action - rapidly iterating and scaling

Balance Strategy + Execution Move seamlessly between:

Strategic design (architecting global frameworks)
Hands‑on execution (launching,optimizing channels)
Act with urgency and agility, prioritizing what drives the most impact

Essential requirements of the job include:

8–12+ years in digital marketing, growth, or brand activation roles
Proven experience managing global, multi‑channel digital ecosystems
Strong understanding of:
- Expertise in brand strategy, storytelling, and performance marketing…