Marketing Operations Manager

You understand what works and what doesn't, what makes a campaign fly and why a campaign fails. You "get" the mechanics, metrics and analytics of marketing. Are you ready to own and lead Marketing Operations across a growing market beating SaaS solutions provider?

We are Preservica, a global leader in Active Digital Preservation, trusted by organizations to preserve their most important digital records for decades to come. From national archives and government agencies to universities and global enterprises, our customers rely on us to ensure critical information remains accessible, compliant, and defensible.

Right now we're looking for a Marketing Operations Manager to build a modern, AI-powered marketing operations function from the ground up. Reporting to the VP Demand Marketing, this is a rare kind of opening: pipeline generation is our top priority as we launch a brand new digital strategy, which means marketing ops has real visibility and real budget to build something ambitious, not just keep the lights on.

Today, our attribution and reporting can tell you a lead came in. It can't yet show you how a cohort of MQLs actually moves through the funnel to closed revenue, and that's exactly the gap you'd own. You'll design the cohort-based reporting, the attribution model, and the AI-powered analytics practice that the board relies on to understand whether pipeline is actually working, essentially building the function you'd want to inherit, except you get to build it yourself.

You'll administer Pardot and Salesforce end to end and be the person leadership comes to when they want a real answer on what's driving pipeline. You'll also get to put Claude to work at the execution layer: turning demand gen's persona and industry targeting into shipped messaging and campaign assets at a speed manual production can't match, and finding every place in the ops stack where AI can replace repetitive work with something faster and better.

If you're the kind of person who sees a basic dashboard and immediately wants to know what a great one would look like, this is that job.

• Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership review
• Build and maintain attribution infrastructure (UTM frameworks, campaign-to-revenue reporting via Salesforce Campaign Influence) that holds up under scrutiny from Sales and leadership
• Push our attribution and reporting practice from basic, backward-looking numbers toward an AI-powered practice: automated anomaly detection on funnel metrics, AI-assisted narrative summaries for business reviews, and faster answers to ad hoc board and leadership questions
• Own Pardot (Salesforce Marketing Cloud Account Engagement) administration end to end: automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data hygiene
• Maintain clean, synchronized data between Pardot and Salesforce, including lead routing, lifecycle-stage integrity, and deduplication
• Build cohort-based MQL reporting that shows how each month's (or campaign's) MQLs convert stage by stage down the funnel to pipeline and closed revenue, built for board-level review, not just an internal team dashboard
• Use Claude to produce persona- and industry-specific messaging variants and campaign assets (email sequences, landing page copy, ad copy) at volume, to specs set by demand gen and content, not as an independent campaign owner
• Identify where AI should replace manual, repetitive ops work (enrichment, routing, QA, reporting prep) and build those workflows, proactively, not just when asked
• Partner with demand gen, sales, and Rev…