Senior Account Executive, Public Relations; Cybersecurity

Highwire is seeking a Senior Account Executive to join its Cybersecurity PR team, helping clients translate complex security developments into media-ready narratives. In this hybrid role based in Boston, you will lead tactical PR programs across media relations, analyst engagement, thought leadership, and high-impact writing, while tracking performance and coordinating with cross-functional partners.

• Own the tactical execution of cybersecurity-focused PR program elements, including media relations
  , analyst engagement
  , thought leadership
  , speaking
  , and content
  .
• Lead weekly client calls
  , deliver strategic counsel, and act as a trusted point of contact during sensitive or reactive news cycles.
• Manage projects end-to-end from kickoff through execution
  , ensuring deliverables stay aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans using industry trends, breaking news, and creative angles.
• Monitor the threat landscape
  , competitors, and relevant regulatory developments to identify timely commentary opportunities.
• Support client media training
  , including message development and session follow-up.
• Help develop budgets and allocate team resources as client needs evolve.
• Lead media strategy and execution for cybersecurity clients with strong existing relationships across 10+ business, trade, and cybersecurity reporters.
• Craft and deliver proactive pitches that drive high-quality coverage and thought leadership.
• Identify new media trends, outlets, and journalists relevant to security, sharing insights across the agency.
• Drive and support influencer engagement
  , content campaigns, and amplification across digital and social platforms.
• Use social channels to increase client visibility and executive voice while supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs using analytics to optimize ongoing initiatives.
• Coach junior staff on cybersecurity-specific media strategies and relationship building.
• Write and edit cybersecurity-focused content, including thought leadership articles
  , press releases
  , and contributed pieces
  , plus speaking abstracts, award nominations, analyst briefings, media pitches, briefing books, backgrounders, and internal client materials.
• Ensure content reflects technical accuracy
  , industry nuance, and journalistic relevance, and create narratives that connect technical topics to media and business audiences.
• Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients.
• Collaborate across teams to ensure integrated service delivery, especially around AI
  , design
  , content
  , and social media
  .
• Identify and adopt AI tools that support campaign precision, speed, and efficiency.
• Contribute to new business by supporting background research and pitch participation.
• Write for Highwire’s blog and engage with the agency’s social channels to share cybersecurity insights and wins.
• Attend and encourage participation in security conferences, networking events, and relevant meetups.
• Help improve agency culture, workflows, and team growth with thoughtful ideas.
• Set and track quarterly goals with your manager to support career development.
• Prioritize tasks effectively to meet client goals and internal expectations, demonstrate independence with minimal oversight, and communicate clearly when priorities shift.
• Seek feedback and act on it as part of a continuous improvement mindset, consistently meet deadlines, and stay current on cybersecurity news, industry changes, and media trends.

• 3–5 years of PR/communications experience in an agency setting (required).
• Direct experience working with cybersecurity clients or within the security industry.
• Strong media relationships across tech,…