Communications, AVP – State Street Investment Management

Role overview:

The Assistant Vice President (AVP), social media will play a key role in driving the strategy, execution, and performance of paid social, influencer, and organic content-led campaigns across priority business initiatives. This role combines strategic oversight and operational excellence, serving as a primary owner of key agency relationships, budget tracking, and cross-functional execution.

The AVP will be responsible for translating business priorities into scalable, compliant, and performance-driven social media and influencer programs-while mentoring team members and helping shape the evolution of the social media function at State Street.

• Lead the planning, execution, and optimization of priority campaigns and discretionary initiatives (e.g., thematic, product-led, or opportunity-driven campaigns).
• Lead campaign performance reviews and present results-driven insights and recommendations for assigned campaigns to internal stakeholders.
• Partner cross-functionally with Product Marketing, Brand, Content, Design, Communications, Public Relations, Analytics, and other internal stakeholders to ensure social media and influencer programs are aligned with broader business objectives and timelines.

• Own budget tracking across assigned social campaigns, including forecasting, allocation, ongoing tracking, and reconciliation.
• Partner with agency and internal finance teams to ensure spend is aligned with approved budgets, scopes of work, and performance expectations.

• Serve as the primary point of contact for key agency partners for assigned campaigns, supporting the development of scopes of work, campaign kickoffs, day-to-day communications, optimization discussions, and performance reporting.
• Ensure agencies are delivering against strategic objectives, timelines, and quality standards, while pushing for innovation and continuous improvement.

• Support influencer strategy and execution in partnership with internal stakeholders and external agency teams globally, including goal setting, talent vetting, content development guidance, and activation planning.
• Ensure influencer content aligns with brand standards, campaign objectives, and compliance guidelines.
• Deliver post-campaign performance insights and learnings to inform future strategy and investment decisions.

• Maintain a strong working knowledge of industry regulations and internal compliance standards as they relate to social media, paid media, and influencer marketing.
• Partner with Compliance and Legal teams to ensure all social and influencer initiatives meet regulatory requirements.
• Embed compliance best practices into workflows, agency guidance, and team processes.

• Provide day-to-day mentorship to team members supporting social.
• Support the ongoing growth and maturation of the social media function.
• Foster a collaborative, detail-oriented, and performance-driven team culture.
• Proactively identify opportunities to evolve social strategies in response to changing platform capabilities, audience behaviors, and industry trends.

• 4 years of experience in social media, with a focus on leading large-scale paid social and influencer campaigns in highly regulated environments.
• Deep familiarity with major social platforms (Meta, Linked In, You Tube, Reddit, emerging platforms) and evolving influencer ecosystems.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
• Excellent written, verbal, and copywriting skills, with the ability to tailor messaging across audiences, platforms, and formats, and present confidently to leadership.
• Highly…