Director, Annual & Community Giving Initiatives

Director, Annual & Community Giving Initiatives

Reporting to the Senior Director, Major Giving & Individual Giving, the Director, Annual Giving & Community Giving Initiatives will drive revenue growth and innovative development of BMC's entry level individual donor population (gifts up to $25,000). The Director will increase BMCHS flexible dollars from this giving band, expand our entry-level donor base in a multi-pronged approach, and advance a team charged with our annual giving efforts (direct mail, segmentation, portfolio management) and community giving programs (Team BMC, including Marathon and Winter Walk, affinity groups, and various other community-led giving programs).

The Director will develop and implement a clear, ambitious vision for year-over-year revenue growth within this donor population and will be a key driver in helping to populate long-term pipeline prospect development for Major Gifts and Planned Giving portfolios. The Director supervises two Associate Directors, and provides leadership and guidance in the oversight of their direct reports.

Essential Responsibilities / Duties:

• Lead strategic development and growth of entry-level giving band (gifts up to $25,000) and pipeline through new and existing annual fund and community giving infrastructure, including but not limited to direct marketing strategy, oversight of digital engagement (DXO) portfolios, and providing strategic insight on peer-to-peer acquisition and conversion. Implement and execute strategy to significantly increase these revenue lines, in both dollars and individuals, over a targeted time horizon.
• Responsible for a minimum of $4M in philanthropic revenue annually, across annual giving and community giving initiatives.
• Develop meaningful KPIs for team members and revenue units that promote donor acquisition, retention, participation, and upgrades. Meet and exceed revenue targets, as established during annual goal-setting process, with a focus on driving unrestricted and flexible revenue for BMCHS's highest needs and priorities.
• Direct, mentor, manage, and empower Annual Giving & Community Giving Initiatives team members
• Strengthen processes to transition community-led fundraising donors into longer-term annual giving and sustaining donors. Partner with Major Gifts, Planned Giving, and Research colleagues to identify and transition prospects into new portfolio, when appropriate, to maximize donor experience and engagement.
• Provide strong oversight for associated Annual Giving and Community Giving budgets; ensure that various investments (print pieces, acquisition tools, small gatherings, various other expenses, etc.) are evaluated and tied to increase revenue. Ability to discern and sunset investments that are not meeting ROI expectations.
• In partnership with Operations, leverage and evaluate new and existing technologies to strategically reach & engage annual giving and community donors. Train and educate colleagues on how to fully deploy these technologies when appropriate.
• Provide oversight of grassroots & community fundraisers; work with the team to establish clearly articulated revenue goals and expectations of these fundraiser populations.
• Collaborate with Events team around BMCHS's signature events and direct team members on host and volunteer engagement initiatives to broaden BMCHS's donor network.
• Evaluate effectiveness of various acquisition and retention strategies using NXT and other available data to inform decision making & direction.
• Provide direction on budding annual giving and community giving initiatives at BMCHS's two newly added hospitals: BMC-Brighton and BMC-South. In partnership with other key BMCHS Development staff, educate and implement fundraising best practices at these new sites.
• Participate in annual goal setting.
• Other duties, as assigned.

Be Part of a Team Making a Difference

This is a unique opportunity to join a growing Office of Development that is driving a bold vision to elevate Boston Medical Center Health System's (BMCHS) philanthropic profile among individual, foundation, and corporate donors in the region and nationally. We are mission driven and passionate, visionary and strategic, nimble and collaborative. Working within our office and across the hospital, we're nurturing and growing a community of supporters who share BMCHS's commitment to clinical excellence and inclusive research that combine to serve as a national model for equity in healthcare.

Our team works alongside world renowned physicians, scientists, philanthropists, government officials and high-profile community members all striving to make a meaningful impact in our community and beyond. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. BMC is proud to be one of Forbes Best Employers for Diversity and Best Employers for Women, and also earned a 4.5-star rating as one of Newsweek's Greatest…