ECommerce Sales Manager, Retail

Overview

Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands:
Vicks, Braun, Honeywell, Revlon and Hot Tools. We build innovative and useful products that elevate people’s lives every day. We are committed to inclusion and empowering talent.

Ecommerce Sales Manager, Retail

Vicks, Braun, Honeywell, Revlon and Hot Tools

• Bentonville, AR
• Morristown, NJ
• Marlborough, MA
• Boston, MA

As a Sales Ecommerce Manager for Retail, you will support the retail team in driving growth across key retail accounts:
Walmart and Target digital businesses. This role leads day-to-day management of eCommerce operations, sales performance, forecasting, promotional execution, and digital business analytics while identifying opportunities to improve sales, profitability, and operational effectiveness.

The Sales Manager partners closely with retailer contacts and cross-functional teams across beauty and wellness brands (brands include Vicks, Braun, Honeywell, Revlon and Hot Tools) to ensure successful execution of digital commerce initiatives, optimize business performance, and support the achievement of customer and company objectives. This position serves as a key business partner within the organization, balancing strategic thinking with operational excellence.

eCommerce Business Management & Execution

• Own digital shelf excellence including content quality, search optimization, ratings & reviews, assortment health, and conversion performance, partnering with cross functional teams accordingly

• Own and drive marketplace assortment, pricing, content, and operational performance in partnership with omnichannel leads

• Own delivery of sales, margin, profit, inventory, and operational performance objectives for assigned customers

• Lead forecasting and replenishment planning activities in partnership with Supply Chain and Demand Planning teams

• Monitor inventory, in-stock performance, and fulfillment metrics, proactively identifying risks and developing action plans to mitigate sales impacts

• Manage execution of promotional programs, seasonal events, and assortment changes across retailer platforms

Reporting & Analytics

• Analyze business performance trends and develop actionable recommendations to improve sales, traffic, conversion, and operational metrics

• Own regular reporting and dashboard management for  and  performance

• Monitor key performance indicators and communicate risks, opportunities, and business insights to leadership

• Utilize retailer analytics platforms to identify opportunities for growth and operational improvement

• Investigate and resolve issues related to product availability, suppressed content, pricing discrepancies, or digital shelf performance

Promotion & Pricing Management

• Develop and manage promotional calendars in partnership with retailers and internal omni-channel stakeholders

• Ensure pricing accuracy and promotional execution across retailer platforms

• Evaluate promotional performance and provide recommendations to optimize future activity

• Coordinate execution of customer-specific programs and key selling events

Retailer System & Item Management

• Lead item onboarding, setup, and maintenance across Walmart and Target digital platforms

• Ensure accuracy of product content, pricing, pack sizes, attributes, and item hierarchy information

• Partner with retailer support teams to resolve setup issues and improve speed-to-market for new product launches

• Drive continuous improvement of item setup processes to maximize discoverability and conversion

Cross-Functional Leadership

• Lead execution of new item launches, assortment changes, and key eCommerce initiatives from planning through launch

• Partner with Sales, Supply Chain, Marketing, Digital Commerce, and Customer Operations teams to ensure alignment and delivery of business objectives

• Serve as a key point of contact for operational and executional issues impacting the eCommerce business

• Influence cross-functional stakeholders to prioritize initiatives that support customer growth and business performance

• Perform other duties as assigned by the Senior Manager of Sales

• Result…