Lead Store Associate

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult‑use markets.

Join us at Curaleaf to be part of a high‑growth, purpose‑driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Type of Work: Full-Time

Shift Availability: The candidate must have open availability on weekdays, evenings, weekends, and holidays.

Starting Hourly Pay Rate: $21.50/hr – $23.75/hr

Location: 21 Milk St, Boston, MA 02109

About the Role: As a Lead Store Associate, you'll be at the forefront of delivering exceptional experiences to our customers while guiding and inspiring your team. As a key player in our retail operations, you'll serve as a brand ambassador, drive performance, and help shape a welcoming, compliant, and high‑performing retail store environment.

• Lead by example to create a warm, welcoming environment where every guest feels valued, and coach your team to deliver exceptional service with every interaction.
• Empower associates to build meaningful customer relationships through personalized product recommendations and expert guidance.
• Drive consultative selling on the floor by encouraging open‑ended questions, active listening, and thoughtful product education.
• Foster a culture of loyalty by guiding the team to enroll guests in our rewards program and capture customer insights that enhance future experiences.
• Support your team in resolving customer concerns with empathy and professionalism, ensuring every challenge becomes an opportunity to build trust.
• Promote a respectful, inclusive, and collaborative workplace—where positivity and teamwork fuel great customer experiences and smooth operations at checkout.

• Execute opening and closing duties, including daily huddles and cash reconciliation.
• Verify customer IDs and maintain accurate POS profiles.
• Ensure inventory integrity through precise transaction processing and order fulfillment.
• Lead inventory counts and participate in overnight audits.
• Maintain a clean, organized, and guest‑ready store environment.
• Uphold compliance with SOPs, safety protocols, and state regulations.
• Achieve daily KPI goals through consultative selling and upselling strategies.
• Reinforce customer purchase decisions and highlight complementary products.
• Stay informed on promotions and product updates to deliver a seamless shopping experience.

• Guide and support store associates in daily operations.
• Lead by example in customer service and operational excellence.
• Train new hires and conduct ongoing training sessions.
• Provide real‑time coaching and feedback to drive team performance.
• Delegate tasks effectively and act as the go‑to leader in the absence of store management.
• Support conflict resolution and promote a positive workplace culture.
• Adapt quickly in a fast‑paced environment and take on additional duties as needed.

• Must be 21 years of age or older.
• High School Diploma or GED certificate.
• A minimum of 1 year of experience in a customer‑facing or sales environment.
• A minimum of 1 year of experience using POS systems and cash handling.
• A minimum of 6 months of leadership experience in a retail environment.
• Minimum 6 months of hands‑on experience in retail store operations, including opening/closing procedures and cash drawer reconciliation.
• Strong leadership and team‑building skills.
• Familiarity with retail SOPs, safety protocols, and loss prevention practices.
• High attention to detail in cash handling and inventory management.
• Excellent customer service and interpersonal communication skills.
• Ability to work independently and as part of a team in a high‑volume, compliance‑driven setting.
• Availability for a flexible schedule, including evenings,…