Senior Style Advisor

Who We Are

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York

We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we. Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

The Senior Style Advisor (SSA) is a brand ambassador and keyholder, responsible for delivering exceptional customer experiences, mentoring colleagues, supporting the store team, and driving commercial perform

ance.

SSA responsibilities include building and maintaining a loyal customer base, implementing Varley’s service ceremony, supporting operational excellence, and collaborating with management on store initiatives. The SSA works closely with the Service & Selling Manager to ensure the shop floor consistently delivers the Varley customer experience

• Act as a visible ambassador for Varley, cultivating trust, community, and exceptional service
• Build long-term relationships with new and existing customers to grow loyalty and repeat business.
• Lead by example in delivering the Varley service ceremony in all customer interactions
• Provide styling advice, create outfits, and offer personalized guidance to exceed customer expectations.
• Support retail events, VIP appointments, and in-store experiences.
• Gather and share customer feedback to inform service improvements and celebrate successes, including insights reflected through customer feedback systems such as Survicate.
• Encourage and collect positive customer feedback relating to both personal interactions and the service delivered by the wider Style Advisor team.
• Utilize digital tools (CRM, email, omnichannel platforms) to enhance customer relationships and engagement.

• Lead by example on the shop floor, modelling professional standards, Varley behaviours, and styling conf
• idence.
  
  Act as a role model for the team, fostering a positive and supportive environment that inspires collaboration, confidence, proactivity, and excellence in s
• ervice.
  
  Mentor and support junior Style Advisors and new team members in customer engagement, product knowledge, and service excellence.
• Actively share insights and feedback from customer interactions with the store leadership team.
• Contribute to a collaborative, motivated store culture where open communication, teamwork, and knowledge sharing are encouraged.

• Drive sales and KPIs through personalized customer interactions, upselling, and maintaining a loyal customer base.
• Champion clienteling activities via CRM platforms, supporting personalized service and engagement.
• Provide styling expertise and product knowledge to support the team in delivering strong sales performance.
• Identify opportunities to increase conversion, average transaction value, and customer retention.
• Stay informed on product launches, seasonal collections, and market trends, sharing insights with the team.

• Standards Support the execution of operational policies and procedures in line with Varley guidelines.
• Maintain high standards of store presentation and organisation, both on the shop floor and back-of-house.
• Ensure compliance with operational best practices, health and safety requirements, and brand standards.
• Escalate operational risks or issues to the Store Manager or Service & Selling
• Manager.
  
  Keyholder responsibilities, including opening and closing the store.

• Deliver the Varley customer experience consistently while building meaningful customer relationships.
• Support the store in achieving commercial targets and KPIs through personalized service and…