Head of Retail

About Simpli Safe

We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect.

We don't just want you to work here. We want you to grow and thrive here. Why are we hiring? Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

This is not a role for someone who runs a single account in a silo. It's for a hands-on retail leader who owns relationships, owns the numbers, and owns the outcome — someone who can walk into a buyer meeting and drive a joint business plan, then walk into an internal review and defend the P&L behind it. This is as much a build role as it is a run role.

There’s real upside in this channel, and unlocking it will take a leader who’s willing to get into the details - sharpening the account strategy, tightening execution, and building the operating rhythm that gets us there - while also setting the multi-year direction. You’ll need to move fluidly between big-picture strategy and hands-on, in-the-weeds work.

• Retail accounts and relationships. You own Simpli Safe's retail partnerships across big-box (e.g., Best Buy), mass and club (e.g., Costco, Walmart, Target), and online retail (e.g., Amazon). You'll be the senior relationship owner — building trust with buyers and merchandising teams, running joint business planning, and turning existing accounts into deeper, longer-term partnerships while opening up new ones.
• Channel P&L. You own the retail P&L. You'll build and manage account plans against clear targets for revenue, margin, and share, and you'll be accountable for the numbers — knowing what's working, what isn't, and what the best next move is.
• Sell-through and category share. You'll drive sell-through at the shelf and grow Simpli Safe's share of the home security category. That means the right assortment, the right placement, the right price, and the right promotional support in every account.
• New product introductions. You'll bring new products to market through the retail channel — partnering with Product and Marketing to land launches, secure distribution and shelf space, and set launches up to win from day one.
• Marketing and promotional strategy. You own the marketing and promotional strategy for the channel. You'll build promotional calendars in partnership with our retail accounts and internal Marketing team, plan and manage trade spend, and measure what actually moves the numbers.
• Team leadership. You'll lead, mentor, and grow a team of account managers, channel specialists, and analysts. You'll create an environment where accountability and transparency are the baseline, and where each person owns their accounts and their numbers.

• Deep retail expertise, with a track record of owning and growing retail accounts and channels.
• Experience selling hardware or subscription services through retail channels — ideally in a considered-purchase or D2C-meets-retail environment.
• Past P&L ownership, with strong command of retail economics (revenue, margin, trade spend, sell-in vs. sell-through, share).
• Strong retail relationships and account management skills — someone buyers trust and want to plan with.
• A firm grasp of promotional calendars and how to plan, fund, and measure promotional activity that…