Business Development Representative

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award‑winning services.

Later is founded on two success stories that began in 2014:
Mavrck, the industry‑leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first‑to‑market link‑in‑bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, Tik Tok, Linked In, You Tube, and Pinterest.

We enable marketers to create high‑performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

The Business Development Representative (BDR) plays a critical role in fueling Later’s growth by generating high‑quality pipeline for our Go‑To‑Market team. This role is not about volume for volume’s sake. It is about thoughtful, disciplined prospecting, strong discovery instincts, and a relentless focus on learning what resonates with our ideal customers.

You will be the first impression of Later Influence for many prospective customers. That means combining strong communication skills with curiosity, preparation, and resilience. You will work closely with Sales Directors and GTM partners to identify the right accounts, spark meaningful conversations, and convert interest into qualified opportunities.

This role is ideal for someone who is energized by outbound, motivated by results, and eager to grow within a high‑performance sales organization.

• Proactively identify and engage target accounts through outbound channels including email, phone, Linked In, video messaging, and in‑person or virtual events
• Build and manage a consistent outbound motion that prioritizes quality conversations and long‑term pipeline health
• Personalize outreach based on account research, industry context, and buyer pain points

• Act as the first point of contact for prospective customers, running thoughtful initial conversations to assess fit, urgency, and potential value
• Qualify inbound and outbound leads against clear criteria before scheduling discovery meetings with Sales Directors
• Demonstrate sound judgment in determining when to advance, nurture, or disqualify opportunities
• Partner closely with Sales Directors and the broader GTM team to ensure a seamless handoff of qualified opportunities
• Share feedback on messaging, objections, and lead quality to continuously improve outbound strategy
• Collaborate cross‑functionally to support campaigns, events, and account‑based initiatives

• Maintain accurate, up‑to‑date records of all prospect activity in our CRM
• Track outreach performance and pipeline contribution, using data to refine approach and improve results
• Consistently meet or exceed activity, pipeline, and quality benchmarks

Within the first 6 to 12 months, a successful BDR at Later will:

• Consistently generate qualified pipeline that converts into downstream revenue
• Demonstrate strong discovery skills and clear understanding of Later’s ICP and value proposition
• Earn trust from Sales Directors through reliable handoffs and sound qualification
• Show resilience and discipline in outbound execution, even in the face of rejection
• Continuously improve outreach effectiveness through experimentation, feedback, and learning
• Operate with integrity, accountability, and a team‑first mindset aligned with Later’s High Performance Framework