Business Development Manager US; m​/f​/d

Location

North America

Full time

Hybrid/Remote

Sales

We build the intelligence that lets robots sense, reason, and act in the real world—moving beyond the lab and into everyday industrial settings like warehouses and factories. Our technology closes the automation gaps that traditional systems can’t solve. We are on a mission to redefine how physical work gets done, and we’re looking for curious, bold thinkers to help shape the future of robotics with us.

We are looking for a dynamic Business Development Manager to build and scale our top-of-funnel go-to-market engine across North America. This is not a traditional SDR role. You will be responsible for developing outbound strategy, building repeatable lead generation systems, and creating strong alignment between Marketing and Sales to generate qualified pipeline.

In this role, you will identify and engage high-value target accounts, execute account-based marketing strategies, and establish the internal workflows, reporting structures, and qualification standards that make pipeline generation scalable and predictable. Your focus will be generating and qualifying opportunities that transition seamlessly to the Sales team for mid- and bottom-funnel execution.

This role is ideal for someone who thrives in ambiguity, enjoys building from zero, and wants to shape the foundation of Sereact’s North American growth engine.

• Top-of-funnel pipeline generation:
  Build and execute scalable outbound strategies across target verticals including retail, eCommerce, 3PL, distribution, manufacturing, and fulfillment.

• Account-based market development:
  Identify, map, and prioritize strategic enterprise accounts using an ABM-driven approach in close collaboration with Marketing and Sales.

• Multi-channel prospecting:
  Generate qualified opportunities through email, Linked In, phone, video, partner ecosystems, referrals, field events, and trade shows.

• GTM process design:
  Build and optimize repeatable workflows for prospecting, qualification, lead routing, CRM discipline, and MQL → SQL → Opportunity handoff.

• Marketing alignment:
  Partner closely with Marketing to improve lead scoring, campaign effectiveness, trade show follow-up, event-driven pipeline generation, and strategic account engagement.

• Qualification ownership:
  Conduct early-stage discovery to qualify inbound and outbound leads based on ICP fit, urgency, business pain, and technical alignment before handing off to the Sales team.

• Performance optimization:
  Track KPIs across sourced pipeline, conversion rates, meeting quality, and revenue influence while continuously improving messaging, targeting, and process efficiency.

• Promote collaboration:
  Work closely with Sales, Solutions Design, Partnerships, and Leadership to ensure seamless customer transitions and consistent pipeline growth.

Education and Experience

• Experience in business development: 5+ years of experience in business development, strategic outbound sales, pipeline generation, or GTM operations within B2B technology, robotics, automation, logistics, or industrial solutions.

• Experience in growing companies:
  You understand the pace, ownership, and structure required in a fast-growing scale-up environment and have helped build processes, not just operate inside them.

• Go-to-market expertise:
  Proven success developing outbound systems, qualification frameworks, and account-based market strategies that generate qualified enterprise pipeline.

• Technical understanding:
  Experience selling or supporting technical products, automation systems, or operational technology is a strong plus and helps drive alignment with internal teams.

Skills

• Customer focus:
  Strong communication skills with the ability to create highly effective outreach, engage senior decision-makers, and uncover real customer pain points.

• Systems thinking:
  Highly organized with strong CRM discipline and the ability to build scalable workflows, reporting structures, and operational processes.

• Structure and initiative:
  Comfortable creating clarity from ambiguity, taking ownership, and driving execution independently.

• Tool…