Regional Sales Representative - Robotics

Company Overview

Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.

Hamilton is expanding and seeking a highly motivated, results-driven Regional Sales Representative to accelerate growth in our automated liquid handling business. This expansion role will support the Boston, MA area and region, working in close coordination with existing territory sales teams.

This position is focused on prospecting, developing new accounts, and expanding market presence within overlapping territories. You will play a critical role in identifying untapped opportunities, generating pipeline, and driving new business while partnering with account owners on larger strategic pursuits. Experience with automated liquid handlers is required.

• Proactively identify, target, and qualify new customer opportunities through outbound prospecting, networking, and market research.
• Focus on net-new account acquisition and early-stage opportunity development within assigned overlapping territories.
• Build and manage a robust pipeline of qualified prospects to support regional growth targets.
• Partner with existing territory sales representatives to align on account strategy, ensure clear ownership, and avoid channel conflict.
• Conduct introductory meetings, product presentations, and discovery discussions with prospective customers.
• Collaborate with territory Automation Consulting Engineers (ACEs) to support technical validation and solution design during early sales stages.
• Generate and nurture leads through consistent outreach, including cold calls, email campaigns, and in-person visits.
• Maintain accurate and up-to-date activity tracking and pipeline management in CRM (Hamilton uses Hub Spot).
• Support trade shows, conferences, and regional events to generate new leads and expand market awareness.
• Transition qualified opportunities to account owners or continue co-selling through close, depending on deal strategy.

• Work collaboratively within assigned regions alongside existing sales team members to maximize coverage and opportunity capture.
• Align closely with regional leadership on territory penetration strategies and whitespace analysis.
• Share market intelligence, competitive insights, and prospecting feedback with the broader sales organization.
• Ensure a seamless customer experience when handing off or co-managing opportunities.

• Established background with demonstrated working knowledge of automated liquid handling robotics, including applications and workflows.
• Understand and communicate key applications such as PCR, NGS, and sample preparation workflows.
• Effectively position Hamilton solutions to new prospects based on their scientific and operational needs.
• Provide feedback from the field to product and marketing teams to support continuous improvement and market alignment.

• Strong hunter mentality with demonstrated success in prospecting and new business development.
• Ability to engage and build relationships with scientists, lab managers, and procurement stakeholders.
• Excellent communication and presentation skills, including ability to articulate value to both technical and non-technical audiences.
• Highly self‑motivated with strong organizational and time management skills.
• Proven ability to work collaboratively in a team‑selling environment with shared territories.
• Proficiency in CRM tools (Hub Spot preferred) for managing leads, activities, and pipeline.
• Willingness and ability to travel ~30–60% within the region.

• Bachelor’s degree in life sciences, engineering, or related field.
• Minimum of 3 + years of sales or business…