Sales National Account Executive - and Western MA

Job Description

Manages sales territory of national, regional and local multi‑unit operators, ensuring customer needs are met and all aspects of food service sales, marketing, distribution and budgeted sales and gross profit objectives are achieved or exceeded. Functions as a team member within the department and organization, and performs any duty assigned to best serve the company.

Regularly calls on existing and potential customers per defined call frequency plan to meet or exceed their needs and achieve sales budgets. Effectively manages segment markets by location, potential, and size. Develops short‑ and long‑term strategies to call on high‑potential accounts and manages time and resources to cover the entire sales territory.

Uses marketing and presentation materials to assist in making sales. Develops and executes quarterly business plans, including account‑specific actions related to achieving goals. Builds long‑term relationships by becoming knowledgeable about customers’ business, listening for information to uncover their needs, and summarizing information gained during sales interactions to reinforce understanding.

Deals immediately with customer objections by discussing them openly and honestly. Communicates with local brokers and manufacturer representatives to uncover sales opportunities and follows through on all commitments in a timely manner. Matches customers’ long‑ and short‑term needs to the features and benefits of Broadline’s service system, and advocates ideas and solutions that promote customers’ business strategies.

Compares features and benefits of Broadline’s services to those of competitors, develops appropriate bids and menus for all products to support customers’ business strategies, and refers non‑sales problems to Sales Managers, center personnel or Richmond support group quickly and effectively.

Communicates appropriate customer information, including issues, problems and needs, to the distribution center customer service team and merchandising on a regular basis. Involves management in appropriate meetings both internally and externally. Effectively uses Broadline’s information system, laptop computer and telephone to provide value to the customer relationship through presentation material, correspondence and telephone calls. Retrieves and utilizes information continually to make the appropriate and profitable recommendation on pricing for the customer and Broadline.

Must travel to see customers at their location and perform administrative management of assigned customer base and performs other related duties as assigned.

High School Diploma/GED or equivalent experience.

• 2–4 years of food service sales experience.
• Valid driver’s license; meets company Motor Vehicle Report requirements; able to travel as required.

$65,000 – $70,000 per year.