Branca - Brand Sales Ambassador - Boston​/Eastern MA

Full‑Time Brand Sales Ambassador

Branca USA (Fernet‑Branca, Carpano, Borghetti)

Market:
Boston / Eastern Massachusetts

Transformative Marketing Services is looking for a full‑time Brand Sales Ambassador to represent Branca USA across the Boston market.

This is a commercially focused, trade‑first role supporting a portfolio that has earned strong credibility within the on‑premise spirits community. You will be the local driver of distribution, visibility, and advocacy for iconic brands including Fernet‑Branca, Carpano Vermouth, and Borghetti.

This role involves significant sales skills as well as brand activation and fostering of meaningful relationships within the trade. You will work closely with distributor partners, on‑premise accounts, and trade leaders to expand distribution, secure menu presence, and strengthen brand relevance in the accounts that matter most.

If you understand how great brands win in the on‑premise, know how to navigate the trade, and can translate strategy into execution, this is your lane.

Drive Commercial Growth

• Expand distribution across targeted on‑premise accounts
• Secure menu placements, back bar presence, and featured cocktails
• Support national and regional account mandates to ensure compliance and execution

Build and Influence the Trade

• Develop strong relationships with bartenders, buyers, and key decision‑makers
• Position Branca USA brands as essential tools behind the bar, not optional adds
• Create emotional connection and advocacy within the trade

Execute with Precision

• Champion brand standards across accounts including visibility, POS, and drink strategy
• Partner with distributor sales teams and regional leadership to align priorities
• Allocate activation budgets strategically to maximize ROI

Activate the Market

• Plan and execute trade‑focused activations, events, and education sessions
• Show up consistently in the right accounts, at the right moments
• Support industry organizations and local hospitality communities

Report and Optimize

• Track KPIs, distribution gains, and program effectiveness
• Submit weekly reporting and monthly recaps via internal systems
• Use insights to refine strategy with a test, measure, adjust mindset

• 1–4 years of experience in beverage alcohol (supplier or distributor preferred)
• Strong understanding of the on‑premise trade channel
• Proven ability to influence and build trust with bartenders and account buyers
• Commercial mindset with a track record of driving sales and distribution growth
• Highly organized, self‑directed, and comfortable owning a market
• Strong communication and presentation skills
• Entrepreneurial, resourceful, and action‑oriented

• Bachelor’s degree preferred
• Willingness to work nights and weekends as required
• Ability to travel up to 15% within the market
• Proficient in Microsoft Office and reporting tools
• Must have a reliable vehicle and valid driver’s license
• Must be 21+ years of age

• Base Salary: $55,000
• Annual Bonus:
  Up to $12,000
• Auto Allowance: $4,800 annually
• Communication Allowance: $900 annually
• Medical, dental, and vision insurance (company contributes to monthly premiums)
• 401(k) with company match
• Flex PTO policy
• Growth opportunities within a national agency supporting premium brands

Transformative Marketing Services is an equal opportunity employer. We are committed to creating a diverse, equitable, and inclusive workplace.