Senior Product Marketing Specialist

Channel Marketing – Industrial Solutions is responsible for driving channel engagements for our solutions and New Product releases. They will focus on channel meetings, mass‑market customers and driving application‑level business opportunities through early customer engagement with the industrial market, including building and industrial automation, door locks, building security, HVAC and other next‑generation technologies. The role will be the regional lead for ensuring our local distributor partners have a share of mind of our NPI’s and solutions, working with sales, product group partners and solutions team to formulate engagement plans at all local distributor partners.

• Channel Engagement Planning
  • Work with product groups and solutions team to plan release schedule
  • Build marketing plan around release schedule
  • Work with sales on engagement plan
• Customer Engagement & Opportunity Development
  • Present at distributor offices
  • Hold workshops with distributors and customers on new solutions and NPI’s
  • Support team in building relationships with key accounts and ecosystem partners (internal and external)
  • Guide the identification of solution‑level and product‑level opportunities and differentiation across key industrial segments
• Solution Enablement & Evangelism
  • Direct promotion and positioning of relevant application‑focused solutions
  • Champion cross‑business solution initiatives at a strategic level
• Cross‑Functional Collaboration
  • Facilitate collaboration between the BD team, field sales, FAEs, marketing and business units
  • Represent the regional voice in corporate planning and solution development
  • Feed market intelligence back into business units

• Education:
  
  Bachelor’s degree in Engineering, Business, or a related field
• 8+ years of experience in business development, marketing or technical sales
• This is a remote role based in the Boston area; candidates must be locally based to be considered.
• Deep understanding of the industrial market, with experience in building automation, industrial automation, or energy sectors
• Proven ability to follow up on leads and develop relationships in the field
• Strong strategic thinking, analytical, and communication skills
• Ability to work effectively in a matrixed, cross‑functional environment

The expected annual pay range for this position is $150K‑$190K. This position is also eligible for bonus opportunities and commission pay. Final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre‑tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, employees receive company‑paid life insurance and AD&D, LTD, short‑term medical benefits as well as paid sick time, paid holidays and accrued paid vacation.

New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status or any other basis protected by federal, state or local law. For more information, please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual‑use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain a U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.