Market Development Specialist

Inspira is a brand relationship agency. Did we make that up? Yes, yes, we did. But defining ourselves as a “full‑service agency” just feels too generic. Instead, we focus on what people can expect every time they work with us: an integrated approach to cultivating deeper, long‑term relationships between brands and consumers. The kind of relationships that don’t just drive sales, but help create powerful, active communities and long‑term loyalty as well.

Because the truth is, brands aren’t all that different from humans. The best ones are the ones people like getting to know better.

So, join us in driving meaningful impact for our clients, one relationship at a time.

This candidate must be based Boston, MA.

Job responsibilities will include but are not limited to:

The Market Development Specialist serves as the dedicated in‑market representative for spirit’s portfolio within an assigned territory.

This role is responsible for bringing the portfolio strategy to life by expanding distribution, increasing portfolio presence, building influential trade relationships, and identifying opportunities that drive sustainable growth.

Working closely with distributor partners, key accounts, and trade stakeholders, the MDS acts as a consultative seller, market expert, and portfolio advocate — leveraging data, local market knowledge, and strong relationships to influence decisions and drive commercial performance.

Success in this role requires strong business acumen, entrepreneurial thinking, relationship‑building skills, and a passion for helping brands win in market.

• Drive distribution growth across a focused set of priority brands
• Identify and secure new placement opportunities within target accounts
• Increase menu presence, feature activity, back‑bar visibility, and account penetration
• Partner with distributor teams to influence account decisions and accelerate growth opportunities
• Utilize sales data, market intelligence, and local insights to identify opportunities and prioritize efforts
• Develop account‑specific recommendations and action plans designed to improve performance
• Execute against core portfolio priorities, including designated focus brands, seasonal initiatives and/or market‑specific opportunities

• Manage a defined universe of priority on premise accounts within an assigned market
• Build and maintain relationships with operators, bartenders, beverage directors, retail buyers, and distributor personnel
• Establish and grow a core group of high‑value accounts that drive long‑term market impact
• Serve as a trusted adviser and portfolio advocate within the local trade community
• Conduct regular account visits and maintain consistent follow‑up against identified opportunities
• Deliver product education and training to trade and distributor partners
• Build awareness, advocacy, and recommendation within the trade community
• Support distributor education efforts and local selling initiatives
• Identify opportunities to strengthen portfolio relevance and visibility within market
• Execute local programming, events, and activation initiatives that support commercial objectives

• Analyze sales performance, distribution data, and account trends to identify opportunities and gaps
• Monitor competitive activity and emerging market dynamics
• Capture and communicate account feedback, market insights, and business recommendations
• Maintain accurate reporting and KPI tracking
• Provide actionable recommendations designed to improve market performance and accelerate growth

• Participate in quarterly market blitzes and concentrated growth initiatives
• Support priority business needs, distributor mandates, market launches, and portfolio priorities
• Travel as needed to support regional and national initiatives (less than 25% of time)
• Collaborate across markets to maximize impact and share best practices

The physical demands of this role require the following:

• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
• Must be able to perform physical tasks…