Senior Field Marketing Manager

Location

Remote, Eastern Time Zone US – hybrid if in Greater Boston Area

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and  the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day.

Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect.

They are the behaviors that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

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This role is a pipeline-first position focused on driving revenue from Sitecore’s existing customer base. You will influence the strategy and execution of integrated marketing programs that accelerate customer migration to the cloud and expansion across the portfolio.

You think like a demand generation leader but operate with the precision of a field marketer—segmenting the install base, activating high-value accounts, and partnering deeply with Sales, Account Management, and Partners to convert engagement into pipeline and revenue.

This is not a lifecycle or relationship marketing role. It is a growth engine role, where the install base is treated as a primary source of pipeline.

• Own the end-to-end install base marketing strategy for North America, with accountability for migration and expansion pipeline generation.
• Segment the install base by migration readiness, product usage, contract timing, and growth potential to drive highly targeted programs.
• Build and execute integrated marketing plans aligned to revenue goals and account priorities, ensuring tight alignment with Sales and Account Management.

• Design and execute programs that accelerate migration from legacy products (XM/XP) to XMC Cloud, with pipeline and meetings as core outputs.
• Create urgency through partner with cross functional owners to execute against multi-channel campaigns (digital, field events, executive engagement, direct outreach) that overcome barriers like cost, complexity, and timing.

• Plan and deliver high-impact field programs (events, round tables, ABM plays) tailored to install base segments.
• Partner with Sales, SDRs, and partner teams to accelerate pipeline creation and conversion across the funnel.

• Use intent data, product insights, and account signals to prioritize high-opportunity accounts and refine targeting.
• Activate programs such as executive round tables, events, webinars, and digital campaigns to open new buying conversations and expand footprint.

• Own reporting on pipeline generated, influenced revenue, conversion rates, and ROI across all install base programs.
• Establish a closed-loop feedback system with Sales to continuously refine targeting, messaging, and investment.
• Use analytics tools (e.g., Salesforce, Power BI, intent platforms) to guide decisions and optimize performance.

• Migration pipeline generated from the NA install base
• Expansion (cross-sell/upsell) pipeline and revenue influenced
• Install base engagement and coverage across priority segments
• Conversion…