Mgr Digital Sales Solutions

Work Location:

Boston, Massachusetts, United States of America

Hours:

40
Pay Details: $91,000 - $145,600 USD (TD is committed to providing fair and equitable compensation opportunities to all colleagues).

The Digital Sales Manager – Deposits and Integrated Performance manages forecasting, modeling, and planning for the deposits business. The role manages three critical functions: projecting performance on key KPIs, understanding performance actualization and drivers, and articulating insights and opportunities uncovered by performance analysis. It provides digital channel subject‑matter expertise on sales strategies and directions to help achieve account plan, public site sales strategy, and overall line of business goals.

• Drive traffic and improve sales conversion of TD products.
• Inform strategy development and road‑maps for public site and sales processes online.
• Build a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, and lead delivery teams and key partners toward successful implementation.
• Act as lead for online sales initiatives on project working teams, ensuring business requirements and deliverables are documented accurately to achieve business objectives of key strategic initiatives.
• Identify specific opportunities to improve sales conversion leveraging online tactics (on‑site and off‑site advertising, SEO, SEM, internal referrals, on‑site search, page/path/content optimizations, redesigns, behavioral targeting, personalization, etc.).
• Conceive initiatives, forecast value and lead change through execution, set measurement strategy and manage toward success.
• Lead business case development for new opportunities and participate in planning and scoping of online projects and work requested by lines of business.
• Participate in projects and/or working teams to provide subject‑matter expertise toward driving sales.
• Track, analyze and report on results across all activities driving traffic, engagement and sales conversion, including marketing campaigns and other online channel initiatives.
• Develop, maintain and improve ongoing analytics dashboards measuring key public site and sales funnel performance indicators.
• Work with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights.
• Conduct competitive and market research and analysis, track emerging consumer and online trends to inform product strategies and road‑maps.
• Engage with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in‑flight initiatives.
• Work with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross‑channel experience.

• Minimum 5+ years of experience driving leads, sales and other key web metrics through digital channel.
• Strategic thinking, business process development, analytical and problem‑solving skills.
• Proven understanding of financial institutions’ product offering(s) and current processes for digital sales.
• Strong interpersonal and relationship‑management skills, with the ability to obtain consensus among multiple stakeholders.
• Strong teamwork orientation and proven leadership capabilities in a constantly changing environment.
• Detailed business knowledge of public site and sales site technology and tools.
• Superior impact and influencing skills with a demonstrated ability to lead large‑scale enterprise‑wide initiatives.
• Skillful communication, negotiation, and partnering skills with resilience under pressure.
• Strong time‑management and organizational skills to manage multiple deadlines and priorities in a fast‑paced environment.
• Experience managing and developing business cases/requirements.
• Digital marketing experience to drive customer acquisition from sales and performance.
• Finance background preferred; business casing experience preferred.
• Preferred 10 years experience in a finance or similar function.

• Bachelor’s degree or equivalent work experience (minimum 5 years).
• Preferred degrees in Business, Marketing, Computer Science, or Social Sciences.