Head of Business Development, North America

As our first business leader on the ground in the US, you will own the full picture of our North America expansion — from go-to-market strategy and city rollout to channel build-out and customer conversion. This is a hands‑on builder role, not a strategy‑only role. You will be the bridge between the US market and our China HQ, and the person who decides how far this market goes for SenseMART
, a Chinese brand focused on AI‑powered vending machine
.

• Own the US business end‑to‑end: market entry, sales targets, priority‑city expansion, channel layout, and conversion from pilot units to volume orders.
• Build and lead the local team: full‑time reps, city‑based sellers, channel and partner managers. Set up the sales process, CRM, weekly reviews, and KPIs.
• Develop the partner ecosystem: distributors, operators, brands, system integrators, venue owners, and industry players — moving them from demo → test units → volume purchase or distribution.
• Run on‑the‑ground expansion: deploy pilot units, manage trial operations, host customer visits, and turn test units into batch orders.
• Be the bridge to HQ: feed customer needs, competitor moves, product/price feedback, and after‑sales issues back to our China team — and drive alignment.
• Track the market: turn competitor intel in the US into strategy the company can act on.

• 5+ years in B2B sales, channel, or business leadership for hardware, IoT, smart vending, retail tech, F&B equipment, or payment terminals. US 0‑to‑1 experience is a strong plus. Former founders/leads of China‑US cross‑border hardware companies or overseas subsidiaries preferred.
• End‑to‑end hardware fluency: sales, delivery, installation, after‑sales, iteration — comfortable with inventory, logistics, on‑site deployment, and customer training.
• Knows the US B2B playbook: can independently run customer visits, sign up distributors, and close deals with operators, dealers, venues, and service providers.
• A team builder: sets targets, manages pipeline, coaches reps, runs deal reviews, and drives sales through CRM and data.
• A doer, not a deck‑maker: ships in ambiguity — runs customers, builds teams, sets up processes, and wins orders. Communicates effectively with a China HQ and translates US customer reality back home.