Event Sales Manager

Employment Type:

Full Time, Salary Exempt
About Ballers

Ballers is the ultimate sports venue where passion for the game meets community spirit. We're the place to be for racquet sports (pickleball, padel, squash, and tennis), field sports, and golf. Each Ballers location features state-of-the-art facilities where members and guests can play, compete, and connect. At Ballers it' s all about living the game, not just playing it!

• Brings commercial urgency, energy, and ownership to the Boston market
• Builds relationships naturally and is equally credible with senior executives, event planners, and local partners
• Thrives in a seasonal, fast-moving business and plans ahead rather than reacting to demand
• Works cross-functionally with operations, events, programming, and marketing to convert opportunities into revenue
• Represents Ballers with a polished, hospitality-first approach in every client and partner interaction

The Event Sales Manager for Ballers Boston is the senior commercial leader responsible for generating event, group, corporate, partnership, and sponsorship revenue for our Seaport location. This is a hands-on, market-facing role: the Manager will set the Boston sales plan, build the pipeline, personally close meaningful business, and create a disciplined process that can scale as the venue grows.

Boston operates through two distinct selling seasons. From spring through fall, Ballers is an outdoor social sports and hospitality destination featuring pickleball, padel, food and beverage, corporate outings, private events, leagues, and brand activations. During the winter season, the venue transitions to a skating-focused experience with igloos, seasonal food and beverage, holiday parties, and winter programming. The Sales Manager must sell both concepts proactively, manage the transition between them, and build demand far enough in advance that each season opens with a strong book of business.

• Develop and own the annual Boston sales plan, with separate revenue targets, pipeline strategies, and account priorities for the spring-through-fall sports season and the winter skating and holiday season.
• Personally prospect, pitch, negotiate, and close private events, corporate outings, group experiences, holiday parties, buyouts, leagues, and recurring corporate business.
• Build relationships with Boston-area corporations, event planners, hotels, convention and tourism partners, residential communities, universities, professional services firms, and Seaport businesses.
• Create a year-round sales calendar that anticipates seasonal buying cycles, including summer outings, fall corporate events, holiday parties, winter activations, and advance bookings for the following outdoor season.
• Lead venue tours, client presentations, tastings, proposals, and contract negotiations, clearly translating Ballers’ sports, hospitality, and event capabilities into compelling client solutions.
• Maintain an active, qualified pipeline in the CRM; establish clear follow-up standards, forecasting discipline, conversion metrics, and weekly reporting against monthly, seasonal, and annual goals.
• Coordinate the transition of contracted events to the event planning and operations teams, providing complete turnover documentation, commercial terms, event briefs, and client expectations.
• Maintain senior-level client relationships after contracting and following events to generate repeat business, referrals, and multi-event or multi-season accounts.
• Identify and help build / create local partnership and sponsorship opportunities, including corporate access programs, branded leagues and tournaments, court or program sponsor ships, on-site activations, signage, content, and hospitality packages.
• Build tailored proposals for prospective sponsors and partners, define deliverables and valuation, negotiate agreements, and coordinate fulfillment with marketing, programming, and operations.
• Work closely with the Director of Sales and Ballers’ marketing team to develop sales collateral, outbound campaigns, referral channels, hosted buyer events, and market-specific…