Associate Director of Sales

Associate Director of Sales

Highgate Hotels are a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition.

Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive out performance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands.

Step into the future of hospitality at The Atlas Hotel.

The Atlas, Boston's first-of-its-kind hotel, is where local connection meets global inspiration, and hospitality intersects with thought leadership.

Join us at the ground floor of this brand-new hotel opening and help craft unforgettable moments at the intersection of research, hospitality, and inspiration-where every day is a first.

The Associate Director of Sales is responsible for assisting the Director of Sales & Marketing in the direction, coordination, and supervision of the Sales Managers, Event Manager(s) and the Sales Coordinators in all sales-related activities, including direct sales efforts, follow-up and proper sales administration.

• Assist the Director of Sales & Marketing in the supervision and administration of all activities of the Sales Department.
• Develop a full working knowledge of the operations of the hotel, including Front Office, Guest Experience, Reservations, and Food and Beverage.
• Develop a complete knowledge of company sales policies and SOP's, and assist the Director of Sales & Marketing in ensuring knowledge of and adherence to those policies by the Sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed set goals.
• Assist the Director of Sales & Marketing in the operation of the Sales Department within established sales expense budget.
• Initiate and follow up on leads.
• Assist with coordination of group and transient bookings to maximize profits.
• Maintain and participate in an active sales solicitation program.
• As directed by the Director of Sales & Marketing, attend the weekly staff meeting according to Highgate Hotel standards.
• Assist the Director of Sales & Marketing in the administration of training in the sales department.
• Assist in the preparation of required reports in a timely manner.
• Assist in the administration of weekly sales meetings according to Highgate Hotel Standards.
• Review the KRA process with the Director of Sales & Marketing to ensure that deadlines are met.
• Assist with coordination of all non-group transient sales and catering solicitations to maximize overall profits.
• Assist the Director of Sales & Marketing by conducting all employee/manager Performance Appraisals according to Highgate Hotel SOP's.
• Motivate, coach, counsel and discipline the Sales Team according to Highgate Hotel SOP's.
• Assist the Director of Sales & Marketing by monitoring production of all top accounts and evaluate trends within your market and ensure the Sales Team is held accountable for those accounts within their territory.
• In the absence of the Director of Sales & Marketing, conduct daily Highgate Hotel Business Review (HH ) meeting with sales, operations, and General Manager.
• Assist the Director of Sales & Marketing in the hiring and development of Sales Department employees and managers.
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
• Review meeting planner evaluations with the Director of Sales & Marketing as received to ensure that any problems are rectified.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and beneficial to the property, and ensure that all Sales Managers conduct thorough site inspections.
• Assist in developing strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
• Use your property's computerized sales management system to manage the hotel's business, including but not limited to generating reports, entering business, blocking space and building accounts.
• Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to…