Associate Director of Sales

Associate Director of Sales

Step into the future of hospitality at The Atlas Hotel.

The Atlas, Boston's first-of-its-kind hotel, is where local connection meets global inspiration, and hospitality intersects with thought leadership.

Join us at the ground floor of this brand-new hotel opening and help craft unforgettable moments at the intersection of research, hospitality, and inspiration—where every day is a first.

The Associate Director of Sales is responsible for assisting the Director of Sales & Marketing in the direction, coordination, and supervision of the Sales Managers, Event Manager(s) and the Sales Coordinators in all sales-related activities, including direct sales efforts, follow-up and proper sales administration.

• Assist the Director of Sales & Marketing in the supervision and administration of all activities of the Sales Department.
• Develop a full working knowledge of the operations of the hotel, including Front Office, Guest Experience, Reservations, and Food and Beverage.
• Develop a complete knowledge of company sales policies and SOP's, and assist the Director of Sales & Marketing in ensuring knowledge of and adherence to those policies by the Sales team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed set goals.
• Assist the Director of Sales & Marketing in the operation of the Sales Department within established sales expense budget.
• Initiate and follow up on leads.
• Assist with coordination of group and transient bookings to maximize profits.
• Maintain and participate in an active sales solicitation program.
• As directed by the Director of Sales & Marketing, attend the weekly staff meeting according to Highgate Hotel standards.
• Assist the Director of Sales & Marketing in the administration of training in the sales department.
• Assist in the preparation of required reports in a timely manner.
• Assist in the administration of weekly sales meetings according to Highgate Hotel Standards.
• Review the KRA process with the Director of Sales & Marketing to ensure that deadlines are met.
• Assist with coordination of all non-group transient sales and catering solicitations to maximize overall profits.
• Assist the Director of Sales & Marketing by conducting all employee/manager Performance Appraisals according to Highgate Hotel SOP's.
• Motivate, coach, counsel and discipline the Sales Team according to Highgate Hotel SOP's.
• Assist the Director of Sales & Marketing by monitoring production of all top accounts and evaluate trends within your market and ensure the Sales Team is held accountable for those accounts within their territory.
• In the absence of the Director of Sales & Marketing, conduct daily Highgate Hotel Business Review (HH ) meeting with sales, operations, and General Manager.
• Assist the Director of Sales & Marketing in the hiring and development of Sales Department employees and managers.
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
• Review meeting planner evaluations with the Director of Sales & Marketing as received to ensure that any problems are rectified.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and beneficial to the property, and ensure that all Sales Managers conduct thorough site inspections.
• Assist in developing strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
• Use your property's computerized sales management system to manage the hotel's business, including but not limited to generating reports, entering business, blocking space and building accounts.
• Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
• Assist in ensuring that Sales Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRAs) and in the Sales budget, including preplanning, setting appointments and executing sales calls.
• Assist in preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOP. Explain the components of the end-of-month report and analyze the report with the DOSM. Assist in ensuring that Sales Managers can explain the importance and components of the report.
• Assist in preparing the annual budget.
• Assist in the preparation of the annual Marketing Plan.
• Assist in preparing the monthly reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.
• Meet and greet onsite contacts.
• Attend all-employee meetings and any other functions required by management.
• Abide by Prime Selling Time (PST). Understand all GDS systems.
• Develop networking opportunities through active participation in community and professional associations,…