Marketing Director

We are seeking a strategic and commercially minded marketing leader to drive US market development and commercial growth initiatives for a rapidly growing life sciences organisation.

This role will be responsible for increasing market visibility, strengthening customer engagement, and accelerating commercial opportunities within the US biotech and pharmaceutical ecosystem. The successful candidate will combine strong scientific understanding with commercial marketing expertise to translate complex scientific capabilities into compelling customer-facing strategies.

The ideal candidate has experience within biotech, pharma, CRO, or life sciences services environments and understands how to position scientific platforms, research services, and drug discovery capabilities to technical and commercial audiences.

This is not a traditional brand marketing role. We are looking for a hands-on market development leader who can directly influence business growth through scientific communication, demand generation, customer engagement, and strategic marketing initiatives.

Key Responsibilities

• Develop and execute market development strategies to expand US commercial presence.
• Identify market opportunities, customer needs, competitor positioning, and industry trends.
• Partner closely with Business Development and scientific leadership to generate commercial opportunities.
• Develop and refine messaging, positioning, and value propositions for biotech and pharmaceutical customers.

Demand Generation & Customer Engagement

• Build and execute demand generation programs across digital channels, industry events, webinars, and scientific outreach.
• Develop customer engagement strategies to improve awareness, lead generation, pipeline development, and conversion.
• Create programs that strengthen customer relationships and increase market visibility.

Scientific Marketing & Thought Leadership

• Translate complex scientific concepts into clear, commercially relevant messaging.
• Develop scientific marketing assets including:
• Technical content
• White papers
• Presentations
• Webinars
• Website content
• Partner with scientific teams to establish thought leadership and market credibility.
• Present technical seminars and educational programs to customers and prospects.

Digital Marketing & Analytics

• Manage and optimise digital marketing channels including:
• Website
• Linked In
• Marketing automation platforms
• Partner with digital specialists to improve SEO, engagement, and conversion performance.
• Use CRM and marketing analytics to measure effectiveness and optimise campaigns.

Events & Industry Presence

• Lead strategy and execution for conferences, trade shows, and scientific meetings.
• Represent the company externally and develop relationships across the biotech and pharmaceutical ecosystem.
• Lead and mentor marketing team members with a hands-on, player-coach approach.
• Collaborate with global marketing teams to ensure consistency and alignment.
• Partner cross-functionally with Business Development, scientific teams, and executive leadership.

Qualifications

• Advanced degree (PhD, MS, or equivalent experience) in biomedical sciences, pharmacology, biology, drug discovery, or related field preferred.
• Significant experience in biotech, pharma, CRO, or life sciences services.
• Proven success in:
• Commercial marketing
• Scientific marketing
• Demand generation
• Growth initiatives
• Strong understanding of drug discovery workflows including small molecules and biologics.
• Ability to communicate complex scientific concepts to technical and commercial audiences.
• Strong presentation, communication, and stakeholder management skills.
• Comfortable operating in a fast-growing organisation with a hands-on approach.
• Experience supporting business development, customer acquisition, and pipeline growth preferred.
• MBA or commercial/business training advantageous.