Senior Account Executive

Senior Account Executive, Insurtech, Employee Benefits Broker Channel

First year total target compensation $125,000 - $175,000 (base salary plus sales commission)

Via Safely is a startup insurtech launching a new employee benefit. As Senior Account Executive, you are the connective tissue between our broker distribution partners and the employers they serve. You will bring and embed yourself in broker relationships - working directly with producers to help them position and sell Via Safely to their employer clients. Once a group is sold, you own the relationship through employer activation and employee enrollment, ensuring adoption outcomes that make brokers want to resell.

This role requires you operate as both a strategic relationship manager and a field-level enrollment driver. You will carry a book of broker relationships, co-sell with producers, run employer presentations, and collaborate with our marketing and operations teams to deliver a seamless sales experience.

• Support development of initial revenue plan for launch.
• Own a sales quota tied to new employer groups sold and enrolled lives, with accountability for first-year enrollment rate outcomes and driving second-year adoption increases.
• Manage the full sales cycle from broker identification and pitch through employer close and enrollment completion.
• Identify expansion opportunities within existing broker books - new employer groups, annual renewal upsells.

• Develop and manage a portfolio of broker relationships at regional and national benefits agencies, becoming their go-to resource for Via Safely.
• Train producers on Via Safely's value proposition, product structure, enrollment mechanics, and competitive positioning.
• Co-sell with producers - join employer presentations, answer benefit-design questions, and close groups.
• Supply producers with marketing collateral, enrollment toolkits, and employer-facing materials tailored to their book.
• Track producer activity and pipeline in CRM; proactively identify at-risk relationships and whitespace within each agency.

• Facilitate post-sale employer onboarding: benefits admin setup, payroll deduction configuration, and ben admin platform enrollment coordination.
• Present Via Safely to HR and Benefits leads at newly sold employer groups; secure internal champions who drive employee awareness.
• Partner with HR teams and ben admin administrators to ensure a smooth open enrollment experience - from system integration to employee communication.
• Monitor employer-level enrollment rates; execute intervention strategies when adoption lags.

• Serve as the field intelligence function: synthesize broker and employer objections, competitive intel, and product gaps and bring them back to leadership.
• Collaborate with marketing to develop and refine sales materials, email sequences, and employer communication templates.
• Help define the repeatable sales process - stages, talk tracks, objection handling - as Via Safely scales from first deals to a regional footprint.

Ideally you will have 5-7+ years experience selling employee benefits to brokers or employers and with group or voluntary benefit plans such as supplemental health, pet insurance, legal plans and . We are particularly interested in hearing from you if you have worked in companies that sell these products to brokers and employers. You could also have worked at HR Tech and HCM firms and sold payroll and PEO services.

You are a successful sales producer and have achieved and exceeded quota over multiple years. You have excellent relationships with brokers and producers at leading national and regional benefits consulting firms.

• 5-7+ years of B2B sales experience in voluntary employee benefits, worksite products, or employer-distributed insurance (pet, , legal, accident, critical illness, hospital indemnity, or similar VEB lines).
• Demonstrated track record of selling through benefits brokers and producers - you understand the dual-sale dynamic (first sell the broker, then co-sell the employer).
• Experience carrying a revenue target with accountability for both group acquisition and employee-level enrollment outcomes.
• Familiarity with employer benefits administration processes: open enrollment, payroll deduction setup, ben admin platforms (Employee Navigator, Businessolver, Plan Source, bswift, or similar).
• Comfortable navigating benefits consultants and mid-market HR buyers (HR Directors, Benefits Managers, VP Total Rewards) and influencing without authority.

• An active network of benefits broker and producer relationships in one or more regional markets - relationships that can translate to early pipeline at Via Safely.
• Experience selling a new or emerging VEB product - you know how to educate a broker community on a category they have not sold before.
• Background on…