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Vice President – Wholesale
Job in
Boston, Suffolk County, Massachusetts, 02298, USA
Listed on 2026-08-22
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-22
Job specializations:
-
Sales
Wholesale
Job Description & How to Apply Below
- Lead, manage, and grow the Wholesale business in a brand-enhancing manner
- Hold full P&L responsibility for the Wholesale business unit
- Lead a large team across Sales, Sales Operations, Merchandising, Shops, and Customer Care for Life is Good and Keep it Simple
- Lead 19 Independent and In-House sales representatives
- Travel to meet key customers and attend relevant trade shows
- Build sales plans and implement customer retention and acquisition strategies
- Oversee wholesale-specific applications, B2B websites, sales reports, sell-in/sell-through analysis, inventory forecasting, and delivery coordination with production and fulfillment
- Lead merchandising collaboration with the Product team on seasonal, monthly, and at-once product offerings
- Oversee 51 independently owned and operated Life is Good Shops and one company-owned location
- Ensure shop assortment, marketing, and in-store experience needs are met
- Visit stores, recruit new owners, and encourage existing owners to open new locations
- Lead the wholesale customer care team
- Analyze the business using Life is Good technology and tools, including AI
- Form successful cross-functional partnerships with Leadership Team members and their teams
- Meet annual goals and demonstrate company-first leadership aligned with company values
- Minimum 3 years of P&L responsibility for an enterprise Wholesale business
- Minimum 10 years of industry experience
- Documented success growing top- and bottom-line results with a large team
- Knowledge gained through achieving at least a bachelor's degree level of educational experience
- Willingness and ability to travel regularly to support the business
- Live near, or be willing to relocate to, Boston, Massachusetts
- Maintain a steady and optimistic demeanor
- Be an enthusiastic brand ambassador and cultural leader
- Speak and write clearly, simply, and succinctly
- Share a passion for social impact
- Form successful cross-functional partnerships with Leadership Team members and their teams
- Demonstrate company-first leadership and consistently uphold company values
Demonstrates extensive experience in P&L management and leading large teams within the Wholesale industry, with a focus on sales growth, customer retention, and cross-functional collaboration. Proven ability to implement effective sales strategies and enhance brand presence while maintaining company values.
Highest-signal resume keywords- P&L Responsibility
- Wholesale Business Management
- Sales Strategy Development
- Cross-Functional Leadership
- Customer Retention Strategies
- Sales Reporting
- Inventory Forecasting
- B2B Website Management
- Sell-In/Sell-Through Analysis
- Merchandising Collaboration
- Data Analysis
- Customer Acquisition Strategies
- Enthusiastic Brand Ambassador
- Clear Communication
- Optimistic Demeanor
- Cultural Leadership
- Wholesale
- Sales Operations
- Customer Care
- Trade Shows
- Retail Management
- Life is Good Technology
- AI Tools
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