Associate Director of Graduate Enrollment and Recruitment, College of Communication

Category:
Charles River Campus -->
Professional

Job Location:

Boston, MA, United States

Tracking Code:

Posted Date: 8/21/2026

Salary Grade:
Grade 49

Expected Hiring Range Minimum: $71,700.00

Expected Hiring Range Maximum: $90,000.00

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Type:
Full-Time/Regular

• With the Associate Dean, lead the development, implementation, and management of comprehensive recruitment and communication plans for Master’s, PhD, and certificate programs, identifying target markets, refining yield strategies, and optimizing conversion funnels.
• Oversee and direct the development and management of personalized communication flows in Slate across the full student journey, from prospect to enrollment, including supervising the staff member responsible for day-to-day execution.
• Partner closely with COM’s marketing team on integrated marketing initiatives, contributing enrollment data and audience insights to inform campaign strategy and messaging. Serve as key liaison with digital marketing agency and collaborate with colleagues managing social media and web content.
• Ensure brand consistency and messaging alignment across all recruitment-related communications.
• Analyze recruitment trends and use data to adjust strategies and meet enrollment goals.
• May represent BU COM at recruitment events as needed.

• Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
• Provide strategic leadership for COM’s Slate CRM, aligning communication campaigns, audience segmentation, event registration, automation, and analytics with enrollment objectives and institutional priorities.
• Partner with the Assistant Director of Admission & Financial Aid on admission processes within Slate, ensuring COM's use of the platform aligns with central BU Graduate Enrollment standards and best practices.
• Train and support other team members on Slate best practices and functionalities.
• Stay current with Slate updates and feature releases, participate in BU central Slate working group, and proactively recommend and implement improvements.
• Monitor data quality and integrity within Slate; conduct regular audits and data cleanup to ensure accuracy and consistency across applicant and enrollment records.

• Track, analyze, and report on the effectiveness of recruitment initiatives using Slate analytics and other data sources.
• Translate data insights from BU’s central Graduate Enrollment team and other sources into actionable, COM-specific strategies and recommendations.
• Identify trends, measure ROI, and regularly present clear, data-informed recommendations to leadership.
• Develop and maintain dashboards or reports tracking key enrollment performance indicators (KPIs), ensuring leadership has timely and accurate information to support decision‑making.

• Build and sustain strong working relationships with the central BU grad enrollment team, COM graduate admissions, COM marketing team, academic departments, and other campus partners.
• Participate in relevant professional development and stay current with trends in higher education enrollment, digital marketing, and Slate capabilities.
• Assist with recruitment, current student events, and COM commencement.
• Supervise one direct report responsible for Slate communication execution, analytics, and recruitment support.

• Bachelor's degree; master's degree in a relevant field preferred.
• 5+ years of progressively responsible experience in recruitment or enrollment management in a higher education setting.
• A genuine enthusiasm for higher education and a…