Senior Account Director

Build and grow strategic relationships with major technology vendors, direct clients and media agencies.
Develop net-new business while expanding revenue within an existing portfolio of accounts.
Understand clients' marketing, pipeline and go-to-market challenges and translate them into integrated programmes.
Sell consultatively at senior level, moving conversations toward larger, multi-product and longer-term partnerships.
Introduce clients to Situation Publishing capabilities, including The Register Intelligence, first-party audience signals and AI-powered commercial products.
Develop enterprise technology market knowledge and use it to create relevant commercial ideas.
Present to senior stakeholders and larger client or agency groups.
Own prospecting, discovery, proposal development, forecasting, negotiation, closing, delivery oversight, renewal and growth.
Maintain an accurate pipeline and forecast, with ownership of revenue performance against target.
Collaborate with editorial, product, marketing, insights and campaign teams to create programmes addressing client problems.

• A proven track record of delivering revenue in a senior B2B sales role.
• Experience selling complex, consultative solutions rather than relying solely on transactional media inventory.
• Strong understanding of enterprise technology marketing and the challenges facing technology vendors, agencies and marketing leaders.
• The ability to build credibility and relationships with senior client stakeholders.
• Excellent verbal, written, presentation and negotiation skills.
• Strong commercial judgement and the ability to structure proposals that balance client outcomes with profitable growth.
• The ability to think strategically about technology marketing, audience behaviour and client growth and translate that thinking into commercial opportunities.
• Curiosity and a genuine interest in enterprise technology, AI, data, audience intelligence and how B2B technology buying is changing.
• Experience in B2B media, intent/data, ABM, content syndication, research, martech or other complex technology-marketing businesses is valuable.

Demonstrates expertise in B2B sales with a focus on consultative solutions, strategic relationship building, and revenue growth. Proficient in understanding enterprise technology marketing and translating client challenges into actionable commercial strategies.

• B2B Sales Experience
• Consultative Selling
• Enterprise Technology Marketing
• Presentation Skills
• Revenue Growth

• Proposal Development
• Forecasting
• Negotiation
• Pipeline Management
• Commercial Judgement

• Relationship Building
• Strategic Thinking
• Curiosity
• Communication Skills

• B2B Media
• Content Syndication
• Account-Based Marketing
• Data Insights

• AI-Powered Products
• Audience Intelligence
• Martech