Head of Demand Generation
Listed on 2026-08-10
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Security
Cybersecurity
Seal Security Demand Generation Manager
Seal Security's autonomous agent helps companies automatically remediate open-source vulnerabilities at scale - without breaking production. As software supply chain security becomes critical, Seal sits at the intersection of Dev Sec Ops , App Sec, and engineering productivity, helping teams stay secure without slowing down development.
Own and scale Seal's demand generation engine end-to-end. This is a hands-on player-coach role - you'll define strategy but also execute campaigns yourself. You'll work closely with the Founders, Sales and Product to drive pipeline creation, conversion, and revenue impact, with a strong focus on technical buyers (security + engineering).
Responsibilities:
- Own pipeline generation targets and planning (by channel, segment, geo)
- Execute multi-channel campaigns (paid, content, ABM, events) hands-on
- Drive demand with technical audiences (App Sec, Dev Ops, engineering leaders)
- Optimize the full funnel (lead → pipeline → revenue)
- Partner with Sales on pipeline quality and conversion
- Measure performance and run continuous experimentation
Requirements:
- 5+ years in B2B SaaS demand generation
- Experience marketing to technical buyers (engineering / security)
- Proven ownership of pipeline targets (not just leads)
- Hands-on executor (recent campaign ownership)
- Strong understanding of modern demand gen (content, paid, ABM)
- Experience in early-stage startups (Series A–C)
Nice-to-Haves:
- Experience in cybersecurity in general and in Application Security specifically
- Experience building or scaling a small demand gen team
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