Head of Content

Unpopular opinion: most content teams are just expensive publishing calendars.

We're done with that. So we built a role around fixing it.

Head of Content @ Zen Rows — own how we show up in ChatGPT, Perplexity, and Gemini, not just Google. AEO, GEO, LLM citations, ecosystem content, docs that actually convert.

~22 people. Fast growing. Real ownership. 100% remote.

If that sounds more interesting than managing a blog schedule, we should talk.

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Sophie Murphy, People & Talent Manager

Born in the Basque Country and built for the world, Zen Rows is one of the fastest growing data infrastructure startups in Europe. We work 100% remotely and hire the best people regardless of where they are.

Founded in 2021, we started as a scraping API for developers. In 2026, we are evolving into something bigger: the data collection infrastructure layer for the AI era. Thousands of companies across e-commerce, finance, real estate, and AI rely on Zen Rows to power their data pipelines. Now, we’re building for the next generation of users: workflow builders, AI engineers, and business teams who don't write code but need data to flow reliably through their systems.

We’re looking for a Head of Content to own how Zen Rows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web.

This is not a content volume role. It’s a content positioning role.

The way developers and technical teams discover tools has fundamentally changed. Google search is no longer the only, or even the primary surface. Developers ask ChatGPT. Business users ask Gemini. AI engineers search Perplexity. Workflows are built inside Clay, n8n, and Make, where discovery happens through directories, templates, and community recommendations.

Your job is to make Zen Rows the trusted, cited, recommended answer across all of these surfaces, not just in Google’s top 10.

You will work closely with Product, Sales, and the GTM Engineer to ensure content is a genuine growth engine, not a support function.

This is the core of the role.

• Own Zen Rows Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: ensuring we are the cited, recommended answer when developers and AI engineers ask about web scraping, data collection, workflow automation, and data pipelines
• Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content, and build a strategy around it
• Develop structured, citation‑friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations
• Own competitive intelligence: track how competitors are being cited, recommended, and positioned in AI search

• Own Zen Rows organic search strategy end‑to‑end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking, with a clear view of where SEO still drives meaningful pipeline and where it doesn’t
• Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in‑house writers, freelancers, and external agencies
• Manage, and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops that raise the floor on content quality without creating bottlenecks
• Own the relationship with external content agencies: briefing, quality control, performance review, and deciding what stays in‑house versus what gets outsourced
• Develop and maintain off‑page SEO strategy: link acquisition, guest publishing, and building the kind of third‑party authority signals that reinforce Zen Rows’ position in both traditional search and LLM training corpora
• Work closely with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data markup, and indexing health, you won’t do this alone, but you’ll own the roadmap and hold the team accountable
• Maintain a content performance framework: define and track the metrics that matter (organic traffic, keyword rankings, assisted conversions, LLM citation frequency) and use them to…