CRM and Lifecycle Marketing Director

Overview

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Equity Estates is an investment fund that owns and manages a portfolio of exceptional vacation homes around the world. Our investors travel and enjoy these residences and benefit from any capital appreciation over the lifetime of their investment.

We foster a creative, entrepreneurial, and energetic environment where people look forward to coming to work every day and helping the business grow. An independent work ability and a strong work ethic are critical. We value passionate people who love to be challenged and desire the freedom to contribute to the company’s overall success. Our team is filled with smart, ambitious, hard-working employees who operate with the highest level of integrity.

The CRM and Lifecycle Marketing Director is responsible for managing the company’s prospect and investor marketing data, driving database engagement through email marketing and other tactics, audience segmentation, personalization, as well as reporting and analytics. This is a perfect position for a rising marketing star who is interested in building plans at a strategic level, then rolling up their sleeves and getting it done.

The ideal candidate is a highly organized executor with strong abilities in multiple areas, including CRM engagement and email marketing.

• Own and optimize the management of prospect and investor data
  :
  Ensure accurate, up-to-date, and actionable data across CRM and email marketing, SMS, and chatbot platforms. Implement processes for data hygiene, enrichment, and compliance with privacy regulations to support strategic marketing initiatives.
• Lead audience segmentation strategy
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  Analyze behavioral, demographic, and transactional data to create meaningful audience segments. Develop and iterate segmentation models that enable targeted, relevant communications across the entire customer lifecycle.
• Design and execute personalized marketing campaigns
  :
  Collaborate with Marketing Content Manager, Marketing Senior Director, COO, and Agency Partners to develop personalized content strategies based on segment insights. Leverage marketing automation tools to deliver tailored messaging that drives engagement and conversions.
• Create, measure, and optimize performance across segments
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  Track KPIs such as engagement rates, conversion, and ROI for each segment and campaign. Use analytics to identify opportunities for refinement and work with data and creative teams to continuously improve marketing effectiveness.
• Manage digital marketing agency partners as well as data and analytics partners
  :
  Collaborate closely with external agencies to align audience targeting, messaging strategy, and campaign execution across paid digital channels. Ensure agency efforts are informed by internal data insights and segmentation strategies, and contribute to a cohesive, results-driven marketing approach.
• Relentless Curiosity and Continuous Learning
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  Actively engaged in research and development, consistently consuming industry articles and thought leadership to remain at the forefront of evolving database engagement trends. Demonstrates a growth mindset and a deep hunger to master CRM, lifecycle marketing, and analytics. Embraces change, thrives in a dynamic landscape, and is committed to staying ahead of the curve through constant learning and exploration. We love team members who love to create, execute, and analyze “test and learn” strategies.

• Email, Chatbot, and SMS Marketing
• Lead the execution of email, chatbot, and SMS marketing campaigns
  :
  Collaborate closely with the Marketing Content Manager to transform strategic content into engaging, visually appealing email, SMS, and chatbot communications for ad hoc and nurture campaigns. Select appropriate formatting, layout, and design elements to maximize clarity, impact, and brand consistency.
• Develop and manage templates in relevant systems
  :
  Build and maintain modular, responsive templates aligned with brand standards. Maintain and organize dynamic content blocks to streamline future campaign builds and improve personalization capabilities.
• Own list…