Senior Go to Market Ops Leader

Location

Boulder

Marketing

As Go-To-Market Operations Leader
, you are responsible for ensuring operational excellence across Spire’s Marketing and Sales organizations through scalable processes, integrated tools, actionable insights, and disciplined performance governance. You translate Spire’s Go-To-Market strategy into reliable execution, ensuring that Sales and Marketing teams operate on accurate data, efficient workflows, and a fully integrated revenue technology stack that supports predictable growth across Commercial and Government segments.

As part of Spire’s Growth Marketing and GTM leadership team, you act as the central operational partner to Sales leadership, Marketing, Finance, and Product teams. Your mission is to ensure that the organization can plan, execute, measure, and improve revenue performance with confidence and transparency. Success in this role is measured by sales efficiency, pipeline transparency, forecast accuracy, and operational scalability.

• Provide leadership with reliable pipeline visibility and forecasting accuracy
• Ensure operational excellence across Sales and Marketing
• Build and maintain an integrated Sales Tech and Mar Tech ecosystem
• Enable data‑driven decision making across GTM teams
• Establish governance across CRM, reporting, processes, and revenue operations
• Act as the operational partner to Sales, Marketing and Finance leadership

• Design and maintain standardized Sales Operations processes across regions and segments
• Define pipeline stages, qualification standards, and performance metrics
• Establish governance across CRM usage, reporting standards, and operational workflows
• Drive alignment between Sales, Marketing, Customer Success, and Product teams
• Ensure consistent operating models across Commercial and Government sales motions

• Define and execute the Sales Tech and Mar Tech roadmap
• Ensure integration across core platforms such as CRM (e.g., Salesforce), marketing automation (Hub Spot), analytics, and enablement tools
• Automate business processes to reduce manual work and improve data reliability
• Work closely with IT and engineering teams on system integrations and architecture
• Continuously evaluate and improve the GTM tech stack to support growth and efficiency

• Own pipeline analytics, conversion metrics, and coverage analysis
• Manage forecasting processes and improve forecast accuracy
• Deliver performance dashboards for Sales leadership and executive teams
• Provide insights into pipeline health, sales efficiency, and revenue risks
• Support Finance with bookings tracking, forecasting alignment, and revenue planning inputs

• Own the operational framework for weekly pipeline reviews, monthly performance reviews, quarterly business reviews (QBRs), and consistent reporting standards across Sales leadership
• Provide structured insights to support executive and board‑level discussions
• Enable Sales leadership to make fast, informed decisions based on reliable data

• Partner closely with Sales leadership, Marketing leadership, Finance, Product Management, Customer Success
• Align revenue operations with corporate planning and budgeting cycles
• Drive transparency and accountability across GTM performance
• Coordinate cross‑functional initiatives that improve revenue execution

• Identify and implement AI‑driven analytics and automation across the revenue lifecycle
• Support Sales teams with AI‑enhanced tools for pipeline management and decision support
• Continuously evaluate emerging AI capabilities across the GTM (Marketing & Sales) technology stack

You ensure that Sales teams operate with the tools, knowledge, and operational discipline required to execute consistently across markets
.

Responsibilities include:

• Design and maintain structured Sales training formats and training kits aligned with Spire’s GTM motions
• Deliver…