Product Manager, Pathwai

Job Title
:
Product Manager, Pathwai
Job Type: Full-time, Hybrid in office in Boulder, CO. We have an in-office culture, with a minimum 3 days in the office (Tues-Thurs).
Reporting To: Senior Director of Product
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

Branch Lab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, Branch Lab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

Branch Lab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

We are looking for a Product Manager to help shape and grow Pathwai, Branch Lab’s customer-facing platform. This role is ideal for someone who enjoys working closely with users, designers, engineers, and data teams to build intuitive products that solve real customer problems.

You will help define and deliver platform experiences including conversational AI agents, planning and recommendation tools, dashboards, workflows, and other customer-facing capabilities used by pharmaceutical marketers and agency partners.

• Partner with Engineering, Design, Data Science, and Product leadership to define product requirements and deliver new features.

• Help shape the Pathwai roadmap by gathering customer feedback, analyzing usage data, and identifying product opportunities.

• Own day-to-day execution for product initiatives from discovery through launch.

• Support the development of conversational agent experiences that help users access insights and make decisions more efficiently.

• Contribute to planning, audience, measurement, and workflow tools used by healthcare marketing teams.

• Write product requirements, user stories, and acceptance criteria.

• Monitor product performance and adoption metrics and recommend improvements.

• Participate in customer conversations, product demonstrations, and feedback sessions.

• 2+ years of experience in product management, product operations, business analysis, consulting, or a related role.

• Experience leveraging AI tools to drive efficiency and aid in decision making.

• Experience working with ENG and Design teams to rapidly prototype, build, test and deliver product features

• Strong communication and organizational skills.

• Ability to break down complex problems into clear requirements and priorities.

• Comfort working with data and using metrics to make decisions.

• Experience collaborating with technical and non-technical stakeholders.

• Curiosity, initiative, and a desire to learn in a fast-moving environment.

• Experience with SaaS products, analytics platforms, AI-powered products, or workflow tools.

• Healthcare, pharmaceutical marketing, adtech, martech, or healthcare data experience is preferred but not required.

• Experience conducting user research or customer interviews.

• Familiarity with agile product development processes.

• Customers actively adopt and engage with new Pathwai capabilities.

• Features are delivered with clear business outcomes and measurable user value.

• Customer feedback is consistently incorporated into product decisions.

• Pathwai experiences become easier, faster, and more valuable for pharmaceutical clients.

• Competitive Salary & Comprehensive Benefits

• Small, Agile Team – Your work will have a direct impact

• Equity Opportunities – Grow with the company