Senior Direct Response Copywriter, Personal Finance

Senior Direct Response Copywriter, Personal Finance

As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

This is a contract-to-hire position. Compensation is listed below.

COMPENSATION: $90,000 to $110,000 per year

• YOUR ROLE
  :
  Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards.
• OUTCOMES
  :
• Adapt and iterate on proven copy frameworks
  :
  Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels.
• Assist with general creative output
  :
  Development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages.
• Execute mechanical punch-ups and structured variations
  :
  Tighten headlines, body copy, and hooks; produce new iterations based on existing winners to expand testing capacity.
• Build and update offer-specific copy
  :
  Develop copy for well-defined offers, incorporating feedback and direction from the team.
• Support compliance-driven revisions and partner updates
  :
  Implement required copy changes due to compliance, product updates, or partner requests across ads and pages.
• Develop new paid acquisition headlines and variations
  :
  Write and iterate Meta and Google ad headlines by adapting proven angles and collaborating with UA teams.
• Contribute new test ideas and competitive insights
  :
  Propose and test new creative derived from market research, competitor insights, performance trends, or team collaboration; log and share findings to inform testing strategy.

• Must have: 5+ years of experience writing performance-driven, direct response copy for digital marketing campaigns in the financial industry; CRO background with documented optimization across campaigns over months to years; strong conceptual writing skills with an established research framework; proficiency in analyzing performance data in Looker, Tableau, or Power BI; compliance training and ability to work with compliance stakeholders; comfortable writing for multiple formats (listicles, landing pages, video scripts, Meta and Google ads);
  
  expertise on at least a few financial products and services (e.g., Credit Cards, Debt Consolidation, App Discovery, Home Equity, HYSA and Checking, Life and Car Insurance); familiarity with using LLMs with clear guidelines; examples or case studies of the above.
• Experience: 5+ years of direct response copy experience for digital marketing in finance across channels (Meta, Google, Native) and formats (social and search ads, landing pages, listicle pages).

• Performance-Driven Copy Systems Thinking
• Personal Finance Expertise
• Data Literacy & Performance Interpretation
• Conceptual Angle Development & Research Rigor
• Compliance-Aware Creative Judgment
• Cross-Format Translation & Adaptation
• Collaborative Communication
• Detail-Oriented Execution Under Time Constraints

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!

We are committed to a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics.

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