Content Strategy and Innovations Lead, gUP

Content Strategy and Innovations Lead, gUP

Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.

• Bachelor’s degree or equivalent practical experience.
• 15 years of experience in content strategy, knowledge management, knowledge design, or related project or program management.
• 5 years of experience in people management.

• Experience leading teams in transformation.
• Experience building strategic content plans, analyzing metrics, and reporting on content effectiveness. Ability to distill technically complex and cross-product features and user issues into digestible user content strategy.
• Ability to influence senior stakeholders and to communicate and collaborate well with cross‑functional teams. Experience working in global teams and with outsourced content production.
• Familiarity with AI‑enabled tools for content management, editing, or publication.
• Comfortable with emerging content formats (e.g., personalized, interactive, motion‑based, AI‑driven, etc.), experience design and content quality moderation.

At gTech’s Users and Products team (gUP), our mission is to help users get the most out of Google. We represent Google's users and many of our partners globally, sharing insights with the larger Google organization to enable exceptional customer and product experiences. gUP builds innovative solutions that take user experience and engagement with Google to the next level, supporting users across products, countries, cultures, incomes, and identities.

We advocate for users through partnerships with product areas at Google (and some Alphabet businesses), supporting Google’s consumer products ecosystem and enabling numerous launches for Google’s consumer products each year.

As the Content Strategy and Innovations Lead, you will be responsible for horizontal functions across the Content team, including ground truth (i.e. knowledge), content types and channels, metrics and measurement, and regulatory and compliance. You will represent Content through your collaborations in customer‑facing AI experiences, corpus optimization, and guideline evolution.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

The US base salary range for this full‑time position is $224,000–$312,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

• Participate in ground truth development and optimizations in service of enabling gUP’s AI‑first self‑service offerings.
• Collaborate with product and engineer partners to support customer‑facing AI experiences. Manage Content’s regulatory and compliance responsibilities across all products and user journeys.
• Drive automation into content optimization processes. Partner with Content Program Managers to evolve our guidelines in response to the acceleration of automated knowledge production.
• Channel and content type management, including text, video, GIF, static image, and Learning Centers, across Help Center and You Tube.
• Measure the impact of our knowledge provision across surfaces and locales, and evolution of those metrics as customer usage patterns shift and become more AI‑dominant.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users…