Senior Manager, Organic & AI Search

What will you work on

As Senior Manager, Organic Growth & AI Search, you’ll own Stream’s organic growth engine across search engines, AI assistants, and our website. You’ll set the strategy for SEO, AI search (AEO), conversion (CRO),and the marketing data infrastructure used to measure them. This is a hands‑on, individual‑contributor role that both sets organic growth strategy and executes it directly, working closely with the marketing, frontend, content, and Developer Relations (Dev Rel) teams.

• Own technical SEO for our marketing website and developer docs - site architecture, crawlability, indexation, schema, structured data, page performance, and resolving technical issues as they surface.
• Run on‑page optimization across the marketing site and docs: content structure, metadata, internal linking, and keyword targeting.
• Build and execute an off‑page and authority program - link acquisition, digital PR, and partnerships - to strengthen domain authority.
• Conduct keyword, competitor, and opportunity research to find and prioritize the highest‑value organic plays.
• Partner with content and Dev Rel to turn editorial and technical content into rankings and qualified organic traffic.
• Monitor organic performance in Google Search Console, Semrush, and analytics tools, and report on qualified traffic, rankings, and signups.

• Build and maintain tracking for how and where Stream shows up across AI assistants and AI‑search surfaces - ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
• Define the methodology and metrics for measuring AI‑search visibility, citation, and recommendation.
• Optimize content and site structure to make Stream more likely to be cited and recommended by LLMs and AI‑search products.
• Evaluate, select, and implement LLM‑visibility tooling - and build custom tracking where off‑the‑shelf tools fall short.
• Watch emerging AI‑search behavior and adjust strategy as the discovery landscape shifts.
• Partner with Dev Rel and content to make sure Stream is covered across the prompts that matter.

• Design, run, and analyze A/B and multivariate experiments on live traffic to improve conversion.
• Find and fix friction in conversion funnels, including signup and SDK‑install flows.
• Partner with frontend and content on website and dashboard UX/UI and copy.
• Increase the rate at which organic visitors become signups and active users.

• Help maintain Google Tag Manager (GTM) and GA4, configure event tracking and attribution, and keep marketing measurement accurate and trustworthy.
• Make sure changes across SEO, AEO, and CRO are instrumented cleanly, and troubleshoot tracking and attribution issues independently.
• Set the organic growth roadmap and priorities — you decide what matters, without waiting for a predefined backlog.
• Develop long‑term organic growth strategy and set standards and best practices adopted across the marketing function.
• Specify changes clearly for engineering and content partners, and brief writers on what content needs to hit for SEO and AEO.
• Use AI tools actively day to day to improve your output, speed, and effectiveness.

You’re a hands‑on operator who sets strategy and then ships it. You move quickly from plan to implementation, instrument your own measurement rather than relying on third parties, and you’re energized by owning an entire growth surface end to end.

• A demonstrated SEO track record with measurable outcomes across technical, on‑page, and off‑page work - tied to real traffic and revenue, not just audits and recommendations.
• Experience tracking and optimizing brand visibility inside LLMs and AI Overviews (AEO / AI search), with documented changes and results.
• Hands‑on conversion and experimentation experience - A/B tests run on live traffic that produced measurable improvements.
• Hands‑on proficiency with marketing data infrastructure, including GTM and GA4 setup, attribution configuration, and independent data analysis.
• The ability to collaborate directly with engineers and content teams - specifying changes, reading code, and…