North America Area Manager – Digital Adoption

Job Overview

• Responsible for driving digital transformation and product adoption for the U.S. and Canada
• Establish alignment with dealer leaders on the Dealer Digital Roadmaps and ensure execution is in line with aligned digital priorities
• Build and lead a team of high performing Digital Adoption Reps who serve as trusted advisor for dealer digital acceleration
• Lead the alignment of digital goals and targets with dealer digital leaders. Collaborate with district teams, industry to ensure alignment and adoption goals and support dealer success
• Monitor and report on adoption metrics and KPIs, ensuring measurable impact on dealer engagement and customer success
• Proactively lead execution priorities by identifying areas of improvement and roadblocks to adoption and lead to resolution
• Create a structured process to gather VOC/VOD to drive digital adoption
• Partner with Product Adoption Consultants (PACs) to ensure feedback is translated into actionable insights for product improvement and actions to drive digital adoption
• Develop and lead DARs, ensuring they are equipped with the tools, training, and strategic guidance needed to succeed
• Drive onboarding and continuous learning initiatives, including role-based enablement and modern training resources
• Foster a culture of collaboration, accountability, and regional expertise, ensuring reps are deeply engaged with dealer digital teams

• Drives a customer centric culture and proactively reviews digital adoption from a customer lens
• Drives deep understanding of customer needs and expectations
• Drives strategic feedback and input into Cat & dealer digital roadmaps
• Drives focus on clearly communicating value of digital products and solutions to dealers and customers
• Leads strategic discussions with dealers and the team with ability to connect the digital ecosystem and solutions
• Ensures DARs and dealers are up to speed on current status, product updates and upcoming features
• Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment
• Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors
• Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers
• Foundational understanding of relevant technologies and their applications. Actively pursues learning opportunities to maintain and enhance technical proficiency in support of excellence