Director of Sales

Director of Sales

Location:

Boulder, Colorado (Full‑time, Exempt,

F).

Reports to:

General Manager/Corporate Sales Department. Supervises:
Property Sales Department. Pay Range: $110k – $120k DOE.

Marriott Boulder is seeking an experienced and energetic Director of Sales to lead the hotel’s sales efforts in one of Colorado’s most vibrant and desirable markets. This role focuses on building client relationships, mentoring teams, identifying new business opportunities, and elevating hotel performance while delivering exceptional guest experiences that align with Marriott standards.

• Premier Marriott‑branded hotel in the heart of Boulder
• Located near the University of Colorado, technology companies, outdoor recreation, and a thriving business community
• Opportunity to make a visible impact on revenue growth, market positioning, and team culture
• Collaborative leadership environment with strong operational support
• Ideal role for someone who enjoys creativity, strategy, networking, and hospitality excellence

• Proven hotel sales leadership experience, preferably with Marriott‑branded properties (not required)
• Strong background in group, corporate, catering, and transient sales
• Ability to drive revenue strategy while building lasting client partnerships
• Experience leading and developing high‑performing sales teams
• Strong communication, organization, and relationship‑building skills
• Passion for hospitality, guest satisfaction, and team collaboration

The Director of Sales is responsible for supervising the overall sales efforts of the hotel, including developing new accounts, maintaining existing ones, and implementing sales strategies to maximize hotel revenue and guest satisfaction. This role manages the sales team and works with other departments to ensure the successful execution of sales and marketing plans.

• Supervise sales staff, including hiring, performance evaluations, and development.
• Qualify prospective leads and implement sales strategies to maximize hotel revenue.
• Lead rate and inventory management, working with franchise revenue management services.
• Oversee hotel and franchise marketing initiatives within budgetary guidelines.
• Build and maintain client relationships to generate group, transient, and convention business.
• Manage advertising efforts and ensure compliance with the hotel’s marketing plan.
• Attend high‑profile hotel events and civic meetings to build rapport with local leaders and drive business.
• Schedule group rooms, conventions, and business activities, ensuring smooth execution.
• Coordinate with other departments to ensure seamless service for clients and guests.
• Collaborate with the General Manager to develop and update the hotel’s marketing plan and budget.
• Ensure sales activities meet or exceed profit goals and maintain departmental budgets.
• Conduct weekly sales and staff meetings, preparing reports such as Sales Call Reports and Market Share Analysis.

• Bachelor’s degree from an accredited institution or equivalent industry experience.
• Minimum of 4 years of experience in hotel sales, preferably in a leadership role.
• Strong understanding of sales strategies, revenue management, and marketing initiatives.
• Proven ability to lead and manage a sales team, with experience in hiring, training, and performance evaluations.
• Excellent communication skills, both written and verbal, for client interaction and team collaboration.
• Proficiency in CRM systems and Microsoft Office for managing accounts, reports, and sales performance.
• Strong problem‑solving and decision‑making skills, with experience in budgeting and forecasting.
• Ability to build and maintain strong relationships with clients, local business leaders, and team members.

• Primarily office‑based with occasional travel to meet clients and attend events.
• Frequent interaction with clients, team members, and hotel leadership, requiring flexibility in communication and scheduling.
• Must be available to work a flexible schedule, including evenings, weekends, and holidays, as required by business needs and client demands.

Marriott Boulder is committed to equal employment opportunities. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. All aspects of employment, including recruitment, hiring, advancement, compensation, benefits, training, promotion, transfer, discipline, layoff, recall, and termination, will be conducted without discrimination. Reasonable accommodations will be made for disabled team members.