Vice President, GTM - Business Leader

Overview

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we’ve been committed to improving peoples’ lives and making the world a better place–one customer, one business, one innovative leap at a time. Come join our journey!

The VP/Director of Go‑To‑Market (GTM) leads Panasonic Industrial Device Sales of America’s (PIDSA) regional demand‑creation engine, unifying channel strategy, direct sales, marketing, vertical development, and product coordination to drive profitable growth. This role advances PIDSA’s Regional Demand Hunter pillar and partners closely with the Japan‑based Panasonic Industrial Devices (PID) and PIDSA Global Design In (GDI) teams to execute growth programs across priority verticals, key product categories, and evolving fulfillment capabilities.

• Own the business plan and full P&L.
• Manage budgets to deliver the business plan.
• Build models to drive sales, AOP, ROI, and cost performance.
• Set policies and actions that improve PIDSA/PNA/PID sales and profitability.
• Partner with Operations/Logistics so GTM programs align to service capabilities.
• Partner with Finance to improve profitability and cost discipline.

• Own and evolve PIDSA’s regional GTM strategy across direct, channel, and vertical markets.
• Oversee PIDSA Marketing and Advertising teams in support of PIDSA GTM strategies in alignment with PID strategic directions.
• Align Regional Demand Hunter execution with GDI for smooth global‑to‑regional design‑in transfers.
• Lead GTM planning for PIDSA’s priority vertical markets.
• Lead and develop the Regional GTM management team to accelerate pipeline and strategic account penetration; ensure each vertical has:
  • A clear marketing plan
  • Priority customer targets
  • Annual design‑in goals
  • Coordinated product and pricing strategies
• Oversee creation of market‑specific content, campaigns, and events.
• Implement metrics‑driven, accountable operational processes for pipeline generation and funnel management.
• Develop and execute a comprehensive channel strategy aligned with distribution, EMS, manufacturers reps, and data platform partners.
• Align channel programs with key product groups.
• Establish channel tiering, incentives, MDF planning, training programs, and performance dashboards.
• Serve as primary commercial liaison to Business Divisions in Japan.
• Strategically set pricing strategy, roadmap visibility, and NPI introduction processes across the business.
• Facilitate proactive communication between Japan HQ, GDI teams, and regional sales.

• Oversee direct and strategic account sales teams, ensuring alignment to global design wins and regional initiatives.
• Staff the organization with competent talent and align them according to strategic organizational objectives.
• Develop the professional and leadership competencies of staff and ensure effective succession planning for all key positions.
• Specifically, develop competencies to support new business development.
• Demonstrate sensitivity to the importance of diversity in making staffing, customer and supplier decisions.

• Establish and manage all business processes such as technology acquisition, information and knowledge management, supply chain management, project management, etc.
• Establish and manage all metrics for all regional channels including, but not limited to, sales, profit, inventory and cash performance as well as cost controls.
• Develop key performance measures/indicators and effectively use for control and improvement of not only internal PIDSA processes, but for PEXNA Service functions as well.

• 10–20+ years in electronic components, semiconductors, and/or industrial automation industry.
• Leadership experience in sales, marketing, channel management, product management, or vertical industry strategy.
• Demonstrated success building or transforming a GTM organization.
• Experience interfacing with Japan‑based…