Assistant Store Manager - Helly Hansen

Assistant Store Manager Position Summary

The Assistant Store Manager is a key leader responsible for opening and closing the store, sales performance, delivering exceptional customer experience, and running day‑to‑day store operations. The Assistant Store Manager supports the Store Manager by leading the sales floor, coaching team members on customer engagement, loyalty, operations, and ensuring store standards, processes, and policies are executed consistently. Kontoor values all perspectives and encourages candidates with different backgrounds, experiences, and ways of thinking to apply.

• Ensure store sales performance by executing high retail standards, modeling selling behaviors, and coaching team members to ensure the in‑store experience follows company expectations.
• Engage customers through open‑ended questions, active listening, and personalized product suggestions that reflect individual needs.
• Review trends and share findings with managers to adjust selling strategies.
• Drive loyalty performance by communicating store goals, reviewing daily results, and providing targeted coaching to strengthen execution.
• Ensure all visual merchandising standards are consistently met, ensuring the store is clean, organized, and well stocked. Will adapt visual merchandising as needed to support sales and product storytelling.
• Lead daily store operations including opening and closing, point of sale integrity, freight processing, loss prevention and safety initiatives.
• Independently merchandise the store following brand guidelines, adapting as needed to support sales and visual impact.
• Consistently ensures adherence to all company policies, procedures, and operational guidelines.
• React quickly to all customer and/or employee injuries and report them immediately to Human Resources.
• Participate in Loss Prevention Audits, review results, and execute a plan to meet district and company shrink goals.
• Conduct regular walkthroughs to assess store safety, loss prevention risks, and readiness for customers.
• Look for opportunities to improve and communicate suggestions to Store Manager.
• Proactively manage all controllable expenses, ensuring disciplined spending that supports achieving and exceeding P&L targets.
• Act as Manager‑On‑Duty on a rotating basis.
• Effectively manage freight, inventory, and store processes.
• Provide in‑the‑moment coaching or feedback to the team.
• Assist the Store Manager in recruiting, scheduling, and payroll processing.
• Build relationships with peers and other stores within district by sharing best practices and asking for feedback and training where applicable.
• Partner with store manager to create and execute team engagement and retention events and contests.
• Address and resolve customer concerns quickly and professionally.

• Bold Accountability:
  Supports the team by delegating tasks, following up, and helping remove barriers so shift goals are achieved.
• Customer Centric Innovation:
  Coaches consistent customer engagement and loyalty behaviors while encouraging ideas that improve selling effectiveness.
• Empowered
  
  Collaboration:
  
  Support a culture of collaboration by actively sharing ideas, seeking and providing feedback, and encouraging creativity and learning through best‑practice sharing.
• Global Agility:
  Demonstrates and encourages the team to be flexible in responding to evolving business needs and embraces feedback or changes with a positive attitude.
• Strategic Foresight:
  Anticipate upcoming business needs such as deliveries, peak traffic periods, or promotions and help the team prepare through planning and prioritization.
• Purposeful Integrity:
  Upholds company values by respecting differences, modeling ethical behavior, and appropriately escalating concerns.
• Urgency for Impact:
  Assess store conditions and identify opportunities to improve visual presentation, organization, and store readiness and following through on execution.

• Must be 18 years of age or older.
• Open availability, including evenings, weekends, and holidays.
• Retail or customer‑facing experience preferred but not required.

Reasonable accommodation may be made to enable individuals with…