Assistant Store Manager - Helly Hansen

About Kontoor Brands

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands:
Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long‑term value for its stakeholders.

Kontoor Brands is an Equal Opportunity Employer. EOE/AA/M/F/Vet/Disability.

Founded in Norway in 1877, Helly Hansen continues to develop professional‑grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has a long legacy of delivering first‑to‑market innovations, including the first supple waterproof fabrics over 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, and the award‑winning and patented H2

Flow™ temperature‑regulating system. Recently, Helly Hansen won the coveted Outside Magazine “Gear of the Year” award for the Odin Infinity Insulated Jacket, which features proprietary technologies including Lifaloft™, insulation and Lifa Infinity Pro™, a waterproof breathable construction made without chemical treatments, providing long‑lasting durable water resistance (DWR) without a coating, continuing our innovation.

Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are tested and trusted by over 55,000 professionals, as well as Olympians, National Teams, and over 200 ski resorts and mountain‑guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear, footwear, and workwear are sold in more than 40 countries and are trusted by professionals and enthusiasts worldwide.

The Assistant Store Manager is a key leader responsible for opening and closing the store, sales performance, delivering exceptional customer experience, and running day‑to‑day store operations. The Assistant Store Manager supports the Store Manager by leading the sales floor, coaching team members on customer engagement, loyalty, operations, and ensuring store standards, processes, and policies are executed consistently.

• Brand Experience/Customer Service
  • Ensure store sales performance by executing high retail standards, modeling selling behaviors, and coaching team members.
  • Engage customers through open‑ended questions, active listening, and personalized product suggestions.
  • Review trends and share findings with managers to adjust selling strategies.
  • Drive loyalty performance by communicating store goals, reviewing daily results, and providing targeted coaching.
• Visual, Operation, and Safety
  • Maintain visual merchandising standards, ensuring the store is clean, organized, and well stocked, adapting as needed.
  • Lead daily store operations including opening and closing, point‑of‑sale integrity, freight processing, loss prevention, and safety initiatives.
  • Merchandise the store following brand guidelines, adapting to support sales and visual impact.
  • Adhere to all company policies, procedures, and operational guidelines.
  • React quickly to injuries and report them immediately to Human Resources.
  • Participate in loss‑prevention audits, review results, and execute a plan to meet shrink goals.
  • Conduct regular walkthroughs to assess safety, loss prevention risks, and readiness.
  • Proactively identify opportunities for improvement and communicate suggestions to the Store Manager.
  • Manage controllable expenses, ensuring disciplined spending to achieve and exceed P&L targets.
• Leadership
  • Act as Manager‑On‑Duty on a rotating basis and manage freight, inventory, and store processes.
  • Provide in‑the‑moment coaching or feedback to the team.
  • Assist the Store Manager in recruiting, scheduling, and payroll processing.
  • Build relationships with peers and other district stores by sharing best practices and training.
  • Partner with the Store Manager to create and execute team engagement and retention events and contests.
  • Address and resolve customer concerns quickly and professionally.

• Bold…